News
New Apple online store design alters focus, hides deals
Apple has revamped the look of its online store’s homepage, placing a considerably stronger focus on Apple-developed hardware and high-margin accessories. Fewer and generally more expensive items have been given prominent positions on the Store’s main pages, while text and links have been reduced. Notably, the redesign removes front-page graphic links to educational discounts, as well as refurbished and clearance products, hiding text links in a tiny “More Stores” section at the bottom of the page.

High-margin accessories have been placed “below the fold” on the new pages, with the “Shop iPod” section pushing particularly expensive speakers below Apple’s own products. Currently, a Father’s Day promotion sits in the center of the main page.
Related Stories
- European Commission assessing Apple’s proposed acquisition of Shazam
- Apple releases 2018 Environmental Responsibility Report
- Apple to leverage Texture acquisition to bring new magazine subscription plan to Apple News
- About explains ‘Hey Siri’ personalization in Machine Learning Journal
- Apple will repair 42mm Apple Watch Series 2 models with swollen batteries free of charge
- Like many of Apple’s first-gen products, HomePod is selling below expectations
Subscribe to iLounge Weekly
