News
New iPhone 3GS ads tout Voice Control, Copy + Paste
Apple has begun airing two new TV advertisements for the iPhone 3GS. Shot with a black phone on a white background, both ads are similar in execution to the recent “there’s an app for that” series of advertisements. One focuses on the new copy & paste feature—although the ad never specifies that the feature is available on older iPhone 3.0-ready devices as well—and shows examples of copying a phone number for SMS, a portion of a website to email, and a map. The other ad focuses on the 3GS’s Voice Control feature, showing how it can be used to dial calls using names from the device’s contacts list, and how it can be used to control the iPod app—the ad uses “If I Had Eyes” by Jack Johnson in the example. Neither ad has yet been posted to Apple’s iPhone TV Ads gallery, but both are embedded below, and are available directly on YouTube from the links above.
Copy & Paste
Voice Control
Share This Article & Win an iTunes Gift Card. Next: Edifier brings iF500 iPod, iPhone speaker to US, Canada
Comments
If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods or accessories, or if you sell or market iPod products or services, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators.
Recent News
- Enter the CES Exhibits Plus Pass Giveaway today
- Wider distribution boosting iPhone sales in France
- Chinon rolls out AVi portable iPod speaker
- TomTom intros separate Car Kit for iPod touch
- iLounge and MusicSkins announce the Ultimate Design Contest
- Latest edition of iPodweek coming shortly
- Apple planning more iPod touch apps for retail?
- Gameloft, others cutting back on Android development
- Google launches Google News for iPhone, iPod touch
- Magellan releases RoadMate app, Car Kit coming
Recent Reviews
- Electronic Arts Command & Conquer Red Alert
- Bowers & Wilkins Zeppelin Mini
- iHome iHM79 Rechargeable Mini Speakers
- Elexa Consumer Products iBlink
- Bose SoundDock 10
- Shure SE115m+ Sound Isolating Headset
- Apple Remote (2009)
- Kensington Travel Battery Pack and Charger for iPhone
- Tapulous Metallica Revenge
- Electronic Arts NBA Live by EA Sports
Recent Articles
- The Complete Guide to Using the iTunes Store
- iPhone Gems: Brain Challenge 2, Impossible Quiz, Jeopardy, Trivia Wars + Wheel of Fortune
- The Complete Guide to Album Tagging, Art and Playlists in iTunes
- Ask iLounge 11-13-09
- The Complete Guide to iTunes Audiobooks, Podcasts + iTunes U
- Ask iLounge 11-6-09
- iPhone Gems: Asphalt 5 and Doom Classic
- Ask iLounge 10-30-09
- Instant Expert: Secrets & Features of Apple TV 3.0
- Ask iLounge 10-23-09
1
Was there really a need to advertise the copy and past feature? As cool as it may be (compared to others like the Pre), it is still a very late to be added feature. A wash.
Posted by Dave95 on June 30, 2009 at 7:48 AM (PDT)
2
The Voice Control ad also uses (funny enough) Matt Costa’s Mr. Pitiful. I have yet to see the other ad, though, so it could use it too.
Posted by JW008 on June 30, 2009 at 1:30 PM (PDT)
3
Voice Control - now what does Fonix who released iSpeak last year do.
Also, as good as it is, it still doesn’t work via your bluetooth headset and road noise kills all communications when (even) doing the speed limit.
More work needs to be done.
Posted by Aussie on June 30, 2009 at 11:28 PM (PDT)