News
New iPhone 3GS ads tout Voice Control, Copy + Paste
Apple has begun airing two new TV advertisements for the iPhone 3GS. Shot with a black phone on a white background, both ads are similar in execution to the recent “there’s an app for that” series of advertisements. One focuses on the new copy & paste feature—although the ad never specifies that the feature is available on older iPhone 3.0-ready devices as well—and shows examples of copying a phone number for SMS, a portion of a website to email, and a map. The other ad focuses on the 3GS’s Voice Control feature, showing how it can be used to dial calls using names from the device’s contacts list, and how it can be used to control the iPod app—the ad uses “If I Had Eyes” by Jack Johnson in the example. Neither ad has yet been posted to Apple’s iPhone TV Ads gallery, but both are embedded below, and are available directly on YouTube from the links above.
Copy & Paste
Voice Control
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1
Was there really a need to advertise the copy and past feature? As cool as it may be (compared to others like the Pre), it is still a very late to be added feature. A wash.
Posted by Dave95 on June 30, 2009 at 6:48 AM (PST)
2
The Voice Control ad also uses (funny enough) Matt Costa’s Mr. Pitiful. I have yet to see the other ad, though, so it could use it too.
Posted by JW008 on June 30, 2009 at 12:30 PM (PST)
3
Voice Control - now what does Fonix who released iSpeak last year do.
Also, as good as it is, it still doesn’t work via your bluetooth headset and road noise kills all communications when (even) doing the speed limit.
More work needs to be done.
Posted by Aussie on June 30, 2009 at 10:28 PM (PST)