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New iPod commercial airs on TV

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By Dennis Lloyd

Publisher, iLounge
Published: Monday, May 3, 2004
News Categories: iPod

picApple has begun airing a new iPod+iTunes commercial titled, “Wild Postings” on TV this evening. The ad features a young guy walking out of an apartment building listening to his iPod, then walking past a wall of animated posters featuring the now famous black silhouettes. The song in the new commercial is “Ride” by The Vines. Apple has posted the QuickTime version for online viewing.

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Comments

1

And, of course, the guy looks like the trendy hipster that Apple so loves.  He could be anyone at any college anywhere.  Ugh.

Posted by Jeremy on May 3, 2004 at 8:41 PM (PDT)

2

i love it!  a few minor editing inconsistencies, but no more than any other commercial smile

Posted by noyourewrong on May 3, 2004 at 8:49 PM (PDT)

3

Well, I guess it wasn’t the ‘new 4th Gen iPod’ ad that everybody was hoping for… =(

Posted by Ryan on May 3, 2004 at 9:10 PM (PDT)

4

They cut out the bit where those wackos come and stencil over the ipod posters with some lame ### complaint about the batteries! Bastards!

Posted by camson in Melbourne, Australia on May 3, 2004 at 9:22 PM (PDT)

5

Those ads and posters me feel embarrased owning an iPod.

Posted by no on May 3, 2004 at 9:39 PM (PDT)

6

what editing inconsistencies?

Posted by Harrison in Melbourne, Australia on May 3, 2004 at 10:41 PM (PDT)

7

hey why is there no link

Posted by Nuke666 in Melbourne, Austalia on May 3, 2004 at 10:53 PM (PDT)

8

camson :  lol

Posted by jakal on May 3, 2004 at 11:26 PM (PDT)

9

The Vines are crap, so many better bands in Australia.

Posted by Adam on May 4, 2004 at 12:16 AM (PDT)

10

where can you find the ad?

Posted by James on May 4, 2004 at 12:31 AM (PDT)

11

it’s alright. at least they’re starting to evolve past the annoying shadow people.

Posted by Travis on May 4, 2004 at 12:54 AM (PDT)

12

Two complaints about their ads to date:

1) They need to be more “worldly”. Like most apple marketing, it’s so US centric, to the point of being kitsch. I travel a fair bit and have seen ppl all over the world using iPods. Reflect this in the ads.

2) They only target the 18-35 crowd and modern music. Yet I’ve seen everyone from 50 year old college professors to teens, to mums and dads using iPods. People use the for everything from Classical Music to Talking Books.

Posted by Jaarks on May 4, 2004 at 2:04 AM (PDT)

13

Guess where their market is?

Posted by Adam on May 4, 2004 at 2:12 AM (PDT)

14

Jaarks - that’s why the previous silhouette one’s were so good - it removed race and location entirely.

Adam, yes there are better Aussie bands. But are their any better Aussie bands that people actually know outside of Australia? Hell, most of the bands here that I regard as better, most Australians don’t even know. At least music here is getting recognised internationally again (it was MIA throughout the entire 90s)

Posted by Nathan on May 4, 2004 at 2:40 AM (PDT)

15

Appreciate that, but I feel the current ad strategy is way too narrow.

Posted by Jaarks on May 4, 2004 at 2:40 AM (PDT)

16

older potential customers are less likely to pay as much attention to any variant tv ads. Apple has that covered with product placement. where you say? Home magazines! All those magazines that show you all the fancy junk to spruce up your home, the latest style trends, what sofa’s are best - you know the deal. The number of time’s iPods show up in those magazines is amazing - perfect for the slightly older, home-owning, audience wink

Posted by Nathan on May 4, 2004 at 2:43 AM (PDT)

17

Nathan, agreed. Most people don’t appreciate good music.

Posted by Adam on May 4, 2004 at 2:54 AM (PDT)

18

LOL. Yeah they need to improve their marketing message for the iPod. Then maybe sales will pick up! Haha!

Posted by Biff on May 4, 2004 at 4:42 AM (PDT)

19

I liked the add better than the Pepsi iTunes give away.  The only thing I don’t like is the music, for the most part it seems to be that “new old” style which I can not stand.  To show a more worldly factor, Apple could play different music.  Apple should also play different music genres other than punk or whatever that music genre is.  The can play classical, Rap (yuck but it would show their diversity), and my favorite, Metal (Apple would never do this).

Posted by Parker on May 4, 2004 at 5:18 AM (PDT)

20

I liked the add better than the Pepsi iTunes give away.  The only thing I don’t like is the music, for the most part it seems to be that “new old” style which I can not stand.  To show a more worldly factor, Apple could play different music.  Apple should also play different music genres other than punk or whatever that music genre is.  The can play classical, Rap (yuck but it would show their diversity), and my favorite, Metal (Apple would never do this).

Posted by Parker on May 4, 2004 at 5:18 AM (PDT)

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