New Media Age: iTunes beats music rivals for awareness | iLounge News

News

New Media Age: iTunes beats music rivals for awareness

“Market research body NPD Group found that Apple’s iTunes music service registered the highest awareness, with 20% of consumers aged over 13 knowing of the service. Among Macintosh users, the initial target market for iTunes, the awareness level jumped to 46%.

6% of Mac users also said they’d paid for a song or album via iTunes.           

In contrast, services like Rhapsody and Pressplay, which have been on the market for longer than iTunes, only showed 14% awareness among consumers. Less than 1% said that they had downloaded music from either site.”

« Battery replacement kit for 3G iPods

Secrets of the iPod, Third Edition Released »

Related Stories

Comments

If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods/iPhones/iPad or accessories, or if you sell or market iPod/iPhone/iPad products or services, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators.

Commenting is not available in this channel entry.
Sign up for the iLounge Weekly Newsletter

Email:

Recent News

Recent Reviews

Recent Articles

Sign up for the iLounge Weekly Newsletter

Email:

iLounge is an independent resource for all things iPod, iPhone, iPad, and beyond.
iPod, iPhone, iPad, iTunes, Apple TV, Mac, and the Apple logo are trademarks of Apple Inc.
iLounge is © 2001 - 2014 iLounge, Inc. All Rights Reserved. Terms of Use | Privacy Policy