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New Photo Gallery: the iPod+hp
To round out our collection of iPod hardware unpacking photo galleries, we’ve added a new gallery to show off the Apple iPod from HP (iPod+hp), the co-branded 20- or 40-Gigabyte fourth-generation iPod. The pictures show not only the iPod, which has a couple of small differences on its rear engraving (size of the iPod logo and the presence of a “HP invent” logo), but also its distinctive packaging and manuals. Note the quick start poster, unusual supplementary Shuffle Songs insert, and the presence of entirely Apple-branded cables, power supply, and Dock.
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1
i never really understood the purpose of apple cutting this deal with hp. is apple making less money on each hp ipod sold versus the regular apple branded ipods? what’s hp’s cut?
i cant find a motive for apple to pursue this venture. sure people say that it increases their market awareness, but by how much? everyone already knows all about the ipod.
but then, the deal is that hp machines will be pre-loaded with iTunes, thus further promoting iPod awareness, so maybe that’s it.
Posted by StinkieDMB in Pittsburgh, PA on November 16, 2004 at 10:19 PM (PDT)
2
HP’s another reseller. Apple AND the reseller make money. Nothing unusual there—everybody wins.
What’s special in this case:
1) The sheer volume HP can move, with their presence in so many retail outlets. A LOT of new awareness, and a LOT of added sales.
2) Tones down the prejudice some buyers have against an iPod just BECAUSE it’s from Apple. Some will be more comfortable with an HP logo on the box.
3) Sells in PC-only circles, to those who still thought the iPod was Mac-only. This counters that ignorance.
4) And yes, iTunes being pre-loaded (much to Microsoft’s chagrin) is a good thing for Apple too.
5) And for HP’s part, they want to position themselves in the digital music market—both players and online stores—and iPod/iTunes lets them do so in a very good way: attaching themselves to the best.
Posted by Nagromme on November 17, 2004 at 12:10 AM (PDT)
3
Don’t forget the iTunes Music Store… PC users buyng music is another major motivation. Its not ALL about the hardware in this case.
Posted by apple juice in USA on November 17, 2004 at 5:39 AM (PDT)