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New ‘skater’ iPod commercial airs

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By LC Angell

Contributing Editor
Published: Saturday, May 7, 2005
News Categories: iPod

imageApple debuted a new iPod and iTunes television commercial during tonight’s Saturday Night Live on NBC. It featured the new single “Feel Good Inc” by the Gorillaz. Like the previous ads, the spot features silhouetted iPod-toting dancers in front of colorful backgrounds — only this time they’re all on roller skates. This is the first new iPod commercial since January’s iPod shuffle ad, and the first for full-size iPods since October’s ad featuring U2. Apple has yet to post the new commercial. Update: The ad is now available on Apple’s website.

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Comments

1

Just wanted to let everyone know that the commercial is now online:

http://www.apple.com/ipod/ads/rollerskating/

Posted by MacFanatic90 on May 8, 2005 at 12:08 AM (PDT)

2

That’s a pretty neat commercial they go there.
Best one yet!

Posted by Anton J in Pennsylvania on May 8, 2005 at 12:44 AM (PDT)

3

I actually think pretty much all of their previous ones beat that hands-down.

Posted by benjs on May 8, 2005 at 7:18 AM (PDT)

4

haha when i first saw it on TV last night, i thought they were introducing a new ipod

Posted by Veasey in Cambridge, MA on May 8, 2005 at 8:31 AM (PDT)

5

good song, good idea, but it just doesn’t ‘work’

Posted by seajay1221 on May 8, 2005 at 10:41 AM (PDT)

6

yeah the form is kind of getting old by now. apple obviously realizes this and mixed it up by putting their dancers on old-school roller skates. however it deviates from the original idea which was that an iPod is all you needed to have fun. now it brings in roller skates and dancers interacting with each other, which blurs the message of the ad. I don’t see this selling many iPods, though any publicity is going to get more people to download iTunes, which could lead to iPod sales. I’ve always like the minimalist design of the ad (and the iPod), so whatever direction the ads take in the future, they should hold on to that, but they need something better than putting roller skates on an ad everyone has already seen.

Posted by jmaurand on May 8, 2005 at 11:01 AM (PDT)

7

Great commercial! Great song choice too…. I think they did a pretty good job.

Posted by Claybo66 on May 8, 2005 at 11:57 AM (PDT)

8

Not my favorite by a long shot. Actually, my least favorite that I can think of immediately (even though the song is great).

At this point it doesn’t really matter what they do though. An iPod ad is an iPod ad. The more airtime the better. Exposure and design are what’s selling them, not one single ad from this particular ad campaign.

Posted by rhythmicmoose on May 8, 2005 at 4:22 PM (PDT)

9

i feel that these iPod ads are getting a bit long in the tooth. hopefully they’ll start to mix it up with the next incarnation of the pod.

Posted by ryecob on May 8, 2005 at 4:43 PM (PDT)

10

The worst iPod commercial I’ve ever seen. And the song really sucked. Apple needs to loose the tired silhouette… just slapping wheels on the dancers ISN’T enough…

Posted by FallN in New York, NY on May 8, 2005 at 6:27 PM (PDT)

11

who cares, the commercials don’t affect the ipod at all.

Posted by Enigma on May 8, 2005 at 6:49 PM (PDT)

12

I was at the Apple store today, and there was a line of at least 5 people waiting to see the iPods.  One kid asked another if he could dance like the people on TV now.  I don’t think Apple needs to worry about marketing image.

Posted by dethbrakr in Tacoma, WA on May 8, 2005 at 10:11 PM (PDT)

13

hey FallN - so “Feel Good Inc.” really sucks?  Hmm, a creative, catchy song, but apparently sucky to you.  Sorry the new Kelly Clarkson single wasn’t available to appease your fine musical taste.

Posted by paradigm9 on May 8, 2005 at 10:14 PM (PDT)

14

hate all you want, but those skaters have skill.  i like the interlocking of the boots at the end.

it is a success because it shows people having fun w/ the ipod.

Posted by cutbutt on May 8, 2005 at 11:27 PM (PDT)

15

It will maintain the status quo for media juggernaut that is Apple and the iPod.  However, word of mouth is better dollar for dollar at this point and I could of been better but wasn’t horrible.

Posted by horizontalintegration in East Coast on May 9, 2005 at 4:35 AM (PDT)

16

FEEL GOOD INC. IS THE BEST SONG EVER MADE BY Gorillaz!

Posted by Frederik in Denmark on May 9, 2005 at 6:22 AM (PDT)

17

Frederik

true that true that, but i still like 19-2000

Posted by badrice_15 in Elk Grove on May 9, 2005 at 10:57 PM (PDT)

18

Well I want all to know that the Apple commercial worked!! I never liked the other commercials too much, but after seeing the skating commercial, I found myself at lenox mall in the Apple/Ipod store. I finally was curious enough to go!! The skaters and the Gorillaz song was awesome!!

Sincerly,
A IBM/Dell/Windows User

Posted by Windowsman on May 12, 2005 at 7:11 AM (PDT)

19

You guys are horrible…this add is so awesome. i saw it for the first time last night. although i love the other ads better, how unique is this one and i wish i could skate like that! geez u guys couldn’t match that at all!

Posted by im_louise on May 18, 2005 at 12:01 AM (PDT)

20

whats that song from the ipod commercial “i want u to know”

Posted by allissa on June 18, 2005 at 10:58 PM (PDT)

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