News
News Corp. to shutter The Daily on Dec. 15
By Phil Dzikiy
News Editor, iLoungeGoogle+
Published: Monday, December 3, 2012
News Categories: iPad, Apps + Games
The Daily will cease publication on Dec. 15, according to AllThingsD. News Corp.‘s attempt at an iPad-based daily newspaper existed as an app, and lasted less than two years following a high-profile debut event in New York City that Apple participated in. News Corp. said that “Technology and other assists from The Daily, including some staff, will be folded into” the New York Post — about 120 employees work for The Daily. News Corp Chairman and CEO Rupert Murdoch said in a press release, “From its launch, The Daily was a bold experiment in digital publishing and an amazing vehicle for innovation. Unfortunately, our experience was that we could not find a large enough audience quickly enough to convince us the business model was sustainable in the long-term.” iLounge’s review of The Daily noted major problems with both the user interface and content, mentioning that “[p]recious little in The Daily is written to appeal to college-educated people, and in the first two editions, a surprising amount of it had been written or edited into a mush of junk.”
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