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News Corp.‘s Murdoch not impressed by video iPod, iTunes

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By LC Angell

Contributing Editor
Published: Monday, February 6, 2006
News Categories: iPod

News Corp. chairman Rupert Murdoch said in a recent interview with Newsweek that he’s not impressed with the video iPod and that Apple’s agreements with networks like NBC and ABC are not ground-breaking.

“We’re not knocked out by iPod so far,” he said, adding that News Corp. has had talks with Apple, Google and others. “But how many people really want to get video on a tiny screen when they already have TiVo or a similar service from their cable company or DirecTV? How many will want to pay $1.99 on Monday morning if they missed ‘Desperate Housewives’ the night before? What’s been announced so far with iPod and Disney and NBC is very small-time at the moment.”

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Comments

1

That’s fine…

Frankly, it’s far easier and cheaper for me to download an episode of Family Guy, Simpsons, Arrested Development, etc. off of Bit Torrent and convert it at a higher quality than they’d likely sell me for $2.

Oh, and if your organization isn’t impressed with it, why does the FOXCAST of Simpsons/Family Guy get made?  How could it be one of the most downloaded podcasts on iTunes and not draw your attention?  Or are you simply just waiting for an opportune time to spring a reality series hosted by a monkey on a sexy island full of millionaire brides?

Posted by dvddesign on February 6, 2006 at 4:16 PM (PDT)

2

Translation: “Why should I be impressed?  I lose more money with the New York Post than Apple makes on iTunes!  Bah!”

Posted by Carson on February 6, 2006 at 4:31 PM (PDT)

3

“But how many people really want to get video on a tiny screen when they already have TiVo or a similar service from their cable company or DirecTV? How many will want to pay $1.99 on Monday morning if they missed ‘Desperate Housewives’ the night before? “

Ok that really doesn’t make sense to me… has this guy been keeping up with the news and stats of itunes and iPod video??? How many MILLIONS of downloads of video on iTunes and he asks how many will want to pay $1.99 for it.  Am I missing something here?

I know if a quality product is on iTunes and I like it… I’ll get it.  And in all honesty due to iTunes I’m now a Battle Star Glactica fan.

I just don’t get it…

Posted by 3rdEye on February 6, 2006 at 4:41 PM (PDT)

4

Sorry to say Apple Fanboys, but Rupert Murdoch’s right. The iPod with video falls short of being anything groundbreaking.

Posted by Dave on February 6, 2006 at 4:48 PM (PDT)

5

too bad that the ipod is groundbreaking.  there was no way to get video content as convinent as it is in itunes, nor was there any video player that worked well.  I have used other video players, and none have matched what the ipod does.  I consider the video ipod a huge leap in portable multimedia.

Posted by josh on February 6, 2006 at 5:14 PM (PDT)

6

Yeah, he’ll be eating his words.
The era of Apple has arrived… no one can combine the software/hardware integration or the tech/media like Apple.

Sure, the Video iPod might not be considered ground breaking (it’s good but not amazing) but I bet that the devices they’re about to release will be.

Posted by dunkin on February 6, 2006 at 5:28 PM (PDT)

7

Being the same age as Monty Burns means unless we’re asking him about Viagra or the cotton gin, who cares what he thinks.

Besides that’s exactly what’s wrong with all of ipods competitors - they ALL think it’s about specs - hell, anyone can source some chips, a screen and a mini HDD/flash drive ...  they just don’t get the convenience, the scroll wheel, itunes & the itunes store ... hey, it’s their loss LITERALLY!

They think anyone can build such a device because they are a) old b) just don’t get it c) don’t really listen to music/video d) just plain stupid ... so as a result they think Apple’s success is based on a) marketing b) a fad c) just the esthetics of the ipod d) that we’re morons and ultimately, they think every possible device is an ipod killer from Disney flash drives to Dell to the mobile phone operators.

It doesn’t have to be groundbreaking to be successful. The first auto is really a combo of a horse carriage & a train - you dismiss that as not useful because it’s not really all that radical and groundbreaking?

Posted by jbelkin on February 6, 2006 at 5:52 PM (PDT)

8

The “groundbreaking” aspect of video in iTunes, besides such intangibles as the “coolness” factor, is the idea that by making videos sharp enough to see clearly on the tiny screen enables iTunes to offer television programs with relatively small file sizes—hence enabling impulse buying of online video. NOBODY else has managed to make impulse buying of video such an attractive proposition as Apple has, and that’s why nobody else is selling MILLIONS of videos every month.

Posted by Mister Ron on February 6, 2006 at 6:06 PM (PDT)

9

Who cares if he is impressed or not?

Posted by O RLY? on February 6, 2006 at 6:28 PM (PDT)

10

Yeah, I’m not impressed with the iPod seeing as I want to promote my alternative to iTMS downloads. You do recall the DirectTV announcement, right? - Rupert

Posted by KenC on February 6, 2006 at 7:07 PM (PDT)

11

Rupert Murdoch is one of the most evil people on the planet.
Fox ‘news’ makes a mockery of this country and journalism.

The guy is pond scum.

Posted by Anon E. Mouse on February 6, 2006 at 7:21 PM (PDT)

12

Rupert Murdoch is not impressed with the Ipod and it’s capabilities because he is a billionaire who has TV’s at every corner of his limo, office and home. For a working guy who takes the train everyday, like me, it is a modern marvel. Before I had a wife and child, I was a TV junkie and I must say that I’ve been missing a lot of it. Now my commute is the perfect place for some “me” time to catch up with shows and movies I would have otherwise missed. And besides, Apple is a little too liberal minded for that conservative bufoon.

Posted by Ron Valdes on February 6, 2006 at 7:23 PM (PDT)

13

Hey all i can say is photoshop TV baby. I’d be find with just that. And as for paying 1.99 i agree it isn’t right not for the quilty u get. But hey i think thier is somthing called bittoorent out thier. hint hint.

Posted by mooney101 on February 6, 2006 at 7:41 PM (PDT)

14

REMEMBER!  The Ipod is a MUSIC player that does video.  I use it primarily to listen to my tunes, but once in a blue moon, I watch a video.  It’s nice to have that option.  And remember the video pod does cost more than the previous Ipod, so if one dices not to use it as a video player, that’s OK.

Posted by JG on February 6, 2006 at 8:27 PM (PDT)

15

I ment to say that the video pod does NOT cost more than the previous ipod.

Posted by jg on February 6, 2006 at 8:52 PM (PDT)

16

This guy is definately out of the loop, but I have also wondered if the initial good sales of video would taper off.  I have a video ipod and like it quite a bit.  I’ve even bought a few music videos off of Itunes (Wilco and Uncle Tupelo I’ve never seen anywhere else).  I also got the free Monk episode and watched it on the ipod just to see the quality (which was quite good).  However, I personally can’t justify $35-$40 for a complete season of a show when that’s how much the DVD sets usually cost (overpriced Trek and A&E sets notwithstanding).  The quality of the videos when expanded to full screen on a PC was mediocre at best (looked better on my old CRT via video cables).  Trying to watch any video in Itunes is incredibly frustrating, which is odd since Apple is usually on target with their interface design.  I mean, you double click the file or hit the play button, and it’s playing in the art preview window, no wait now it’s in a larger window behind itunes and the art window is freeze-framed.  When set to play full screen, there aren’t any controls (like in quicktime), so you’re constantly going back an forth if you need to pause playback.  I’m using that script that launches the video into quicktime, but I’d rather just stay within itunes.  Another complaint is you can’t manage or delete the videos very well from the itunes video section (the one with the black background).  A “Show in Library” feature would be appreciated as well as a better playing interface.  Even with all the problems and rants with Itunes, I still love the 5G and agree that the simple and elegant interface is maybe 75% of the reason it’s so popular (remainder has to be coolness factor and ease of syncing/putting music on it).

Posted by rgs2 on February 6, 2006 at 9:34 PM (PDT)

17

Here, here! Let’s make sure to insult any and all conservatives by referring to them as “buffoons” and “evil” because we know only enlightened, liberal, progressive, intellgent beings use the iPod. And surely, there are no conservative scum who would dare to profane the holy name of iPod and Apple by exchanging their filthy money for one. So let’s make sure to insult the conservatives who read iLounge by making comments about how conservatives are evil, even when our comments have no relevance to the topic of the article.

*sheesh*

Posted by phaedrus on February 6, 2006 at 9:57 PM (PDT)

18

That’s only the beginning. The first iPod with video, but it’s got a AV out so in the near future, Apple could sell better quality video shows and we could see them in high quality on our TV.

It’s impressive Apple has sold so much video fo r a so tiny iPod screen, and also with so few video shows avaible (only Lost and DH).

And for Tivo and co, in the near future, with HD TV and DRM, we won’t be able to record anything. We will have to buy it, so Apple is right.

It’s only the beginning ! Murdock is like Universal Music and the majors when they critized P2P and online music download…

Posted by Steph on February 7, 2006 at 2:56 AM (PDT)

19

If, say, and episode of The Office has sold 1 million copies, how does that translate into ratings? (rhetorical)

Don’t get it twisted folks, Mr. Murdoch is just posturing.  He knows that a show like Arrested Development could have benefited from iTunes exposure, just like The Office did.  He just can’t seem too enthusiatic, since they’re still in discussions with Apple.

24 on iTunes…OH MY GOD!!!

Posted by Gordy. in Atlanta, GA on February 7, 2006 at 7:15 AM (PDT)

20

iPod. Some people just don’t get it…

Posted by YuleLogger on February 7, 2006 at 9:21 AM (PDT)

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