News
Ngmoco CEO discusses Freeverse, free-to-pay model
By Jesse Hollington
Applications Editor, iLounge (Google+)
Published: Wednesday, February 24, 2010
News Category: Apps + Games, Other
In a recent interview with Touch Arcade, ngmoco CEO Neil Young clarified the company’s position on the recent acquisition of Freeverse and its move toward a new free-to-pay model. In discussing why ngmoco specifically chose to acquire Freeverse, Young described the company as “wonderful people” who “shared their vision and values.” Young indicated that Freeverse will remain functionally independent and retain the Freeverse brand on their applications.
Discussing ngmoco’s shift to a free-to-pay model, Young dispelled rumours that the move was in response to high piracy rates for iPhone games. Young described the move instead as a result of a combination of other factors, with the two main concerns being significantly higher download numbers for free applications and a general trend away from higher-priced premium games. [via Touch Arcade]
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