Ngmoco shifts to free-to-play pricing model, shelves Rolando 3 | iLounge News

News

Ngmoco shifts to free-to-play pricing model, shelves Rolando 3

Developer Ngmoco, known for popular games such as Rolando and Star Defense, is reportedly planning to shift to a “Freemium” pricing model for its game lineup, doing away with charging up front for titles. Already found in games such as Eliminate and Touch Pets Dogs, the free-to-play approach gives away the games for free and relies on in-app purchases to generate revenue by selling additional content and power-ups within each game. In an interview with Gamasutra, Ngmoco VP Alan Yu cited high piracy rates and the difficulty in selling iPhone games at higher price points as partial reasons for this change.

Unfortunately, the highly-anticipated Rolando 3 does not fit into this new free-to-play pricing model. Speaking with IGN, Ngmoco founder and CEO Neil Young indicated that Rolando 2 had not quite met the company’s sales expectations and confirmed that Rolando 3 has been put on hold until such time as ngmoco could decide the best way in which to deliver the Rolando franchise effectively as free-to-play games. [via Touch Arcade]

« Adobe CEO blasts Apple’s ‘proprietary’ business model

Apple iBookstore prices to be lower than expected? »

Related Stories

Comments

1

Bummer.  I own and enjoy Rolando and Rolando 2.  I’d gladly pay up front for Rolando 3 if it lived up to expectations, but I’ll pass on a pay-as-you-go Touch Pets Dogs-style Rolando 3.

Posted by Dyvim on February 18, 2010 at 12:11 PM (CST)

If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods/iPhones/iPad or accessories, or if you sell or market iPod/iPhone/iPad products or services, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators.

Commenting is not available in this channel entry.
Sign up for the iLounge Weekly Newsletter

Email:

Recent News

Recent Reviews

Recent Articles

Sign up for the iLounge Weekly Newsletter

Email:

iLounge is an independent resource for all things iPod, iPhone, iPad, and beyond.
iPod, iPhone, iPad, iTunes, Apple TV, Mac, and the Apple logo are trademarks of Apple Inc.
iLounge is © 2001 - 2014 iLounge, Inc. All Rights Reserved. Terms of Use | Privacy Policy