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Nielsen: iPhone accounts for 28% of US smartphone market

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By Charles Starrett

Contributing Editor
Published: Tuesday, November 29, 2011
News Categories: iPhone

According to the latest data from Nielsen, the iPhone accounted for 28.3 percent of the U.S. smartphone market in Q3. While Android as a whole accounted for a larger percentage of handsets—42.8 percent—no single phone manufacturer accounted for more than Apple, with HTC coming closest with 20.3 percent. Overall, iPhone and Android combined to account for 83 percent of all app downloads during the period, despite accounting for just 71 percent of all smartphone hardware.

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1

Okay, so the most recent US marketshare data from comScore had Android at 41.8% and Apple at 27%.  So honestly, it looks like app downloads for those two platforms at least is just tracking marketshare, or within a couple of points.  Not sure where Neilsen got their 71% number from, suppose its their own?

Anyway, this isn’t really that interesting.  The interesting number is how the paid app downloads break down, both wrt number of paid apps downloaded and amount of money spent.  In the past we’ve seen a large gap between Android’s penetration and the number of paid apps for whatever reason (Android buyers believe in free software, Android buyers don’t make as much money, Android buyers steal, etc etc).  Would be more interesting if somebody studied that and came up with some data on WHY.

Posted by Fanfoot on November 29, 2011 at 5:10 PM (PDT)

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