Nielsen: iTunes reaches 14 percent of active internet users | iLounge News


Nielsen: iTunes reaches 14 percent of active internet users

Nielsen//NetRatings reports that traffic to Apple’s iTunes website and use of the iTunes application has “skyrocketed 241 percent over the past year, from 6.1 million unique visitors in December 2004 to 20.7 million in December 2005, reaching nearly 14 percent of the active Internet population.” The researcher also noted age and gender differences, and what brands iTunes users tend to prefer.

Nielsen said that teens are nearly twice as likely to visit the iTunes website and use the application as the average internet user. iTunes users are also more male—traffic is 54 percent male and 46 percent female. According to the study, iTunes users’ favorite car maker is Volkswagen, followed by Audi and Subaru. In terms of beverages, their alcohol of choice is hard cider, followed by imported and domestic beer. Favorite magazines include Wired, Rolling Stone and FHM, while they prefer Cartoon Network, HBO and BBC on TV.

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Well, if that isn’t spyware then i’ll eat my hat.

Posted by Louis on January 19, 2006 at 4:17 PM (CST)


I don’t think that they grabbed that information via iTunes. Nielsen are a statistics/market research company.. they would have gotten this from surveys/focus groups etc.

Posted by camson on January 19, 2006 at 4:47 PM (CST)


Hard Cider?  What a bunch of pansies.

Posted by Redtail on January 19, 2006 at 4:49 PM (CST)


“Well, if that isn’t spyware then i’ll eat my hat.”

Go ahead eat your hat. Just cause they know how many people use iTunes doesnt mean they spy on you. They could have kept track by each unique IP address, like some websites.

Posted by Nobody on January 19, 2006 at 5:05 PM (CST)


‘Nobody’, I was talking about the obscure facts about what our favorite beer and magazines are… that surely cannot be determined by the IP address alone. gotta be some spyware in there.

Posted by Louis on January 19, 2006 at 5:49 PM (CST)


OMG BIGBROTHER OUT TO GET YOU!! iTunes is spyware, next my hard copy of A+ will turn into spyware, because it is to do with computers, and computers immediately equal spyware, and this book comes with a CD, it isn’t really to help you pass, it’s to steal every known fact about you…

Loius, in this day and age there are things called surveys, and in these surveys, people willingly submit information about themselves to enable different companies to find facts out about consumers. In this survey, users of iTunes/internet (or anytihng else for that matter) would have been asked a range of questions covering things like “What alcoholic beverage do you typically enjoy drinking?” or “How old are you?”. Perhaps they were risque enough to ask what gender the volunteers were.

Who knows, it could just be true that not everything these days revolves around spyware! Crazy isn’t it?!

Posted by silver_haze20 on January 19, 2006 at 6:12 PM (CST)


“their alcohol of choice is hard cider.”
I don’t know why but this made me laugh so hard. lol, you can’t make this stuff up folks!
comedy gold.

Posted by EIM on January 20, 2006 at 3:19 AM (CST)



Did I say iTunes was full of spyware? no.

As for the surveys, do people actually fill those things out? People really waste time telling “Neilsen” or whoever that their preferred drink is cider? wow.

Nevertheless, youre probably right. didn’t think about surveys. :p

just seemed strange that they went into so much detail into saying what itunes users like… thats all. chill.

Posted by Louis on January 20, 2006 at 9:04 AM (CST)


No you didn’t, but everyone else has, and it seems to me like everyone thinks that we now live in an untrusting society where we are permenantly watched. True to a certain extent, but in regards to iTunes, it’s just stupid, I didn’t vent any anger on the actual iTunes article (anger towards the haters), so it sortof came out here, so sorry!

I’ve filled a few out, you get paid for them (the ones on the internet at least) £1.50 ($~3) isn’t too bad for 15 minutes in front of your PC.

Yeh, it is a strange survey, but I don’t think it was an iTunes survey, more likely a general internet survey, or a completely unrelated survey that mentioned the internet.

Whilst they’re at it though, my favourite drink is more along the lines of a JD and coke, or Bacardi and Coke… :p

Posted by silver_haze20 on January 20, 2006 at 1:56 PM (CST)

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