Nintendo president Iwata ‘uncomfortable’ with Apple rivalry | iLounge News

2014 iPad iPhone iPod Buyers' Guide from iLounge.com

News

Nintendo president Iwata ‘uncomfortable’ with Apple rivalry

Author's pic

By Charles Starrett

Contributing Editor
Published: Wednesday, November 11, 2009
News Categories: Apple

In an interview with the Wall Street Journal, Nintendo president Satoru Iwata has said he doesn’t like attempts to paint Apple and his company as rivals. As the article states, Iwata is an Apple fan himself, carrying an iPhone and using a Mac laptop on a regular basis. He claims the two companies appeal to different consumers, and says that attempts to create a rivalry make him “uncomfortable.” Despite Iwata’s claims, Apple’s senior vice president of Worldwide Product Marketing Phil Schiller made direct comparisons between the iPod touch and Nintendo’s DS, as well as the Sony PSP, during the company’s rock and roll media event in September, stating that while the latter two “seemed so cool” at first, they now “don’t stack up” to the touch or iPhone.

Nintendo recently announced a 52% drop in profit for the first half of its fiscal year, citing lagging sales of its Wii and DS consoles, and also predicted that its annual profit would fall year-over-year for the first time in six years. “If we can’t make clear why customers pay a lot of money to play games on Nintendo hardware and Nintendo software and differentiate ourselves from games on the mobile phone or iPhone, then our future is dark,” Iwata said at a recent company event. Industry analysts also believe Nintendo may be in trouble due to increasing competition from Apple, with research firm DFC Intelligence expecting revenue from iPod touch and iPhone game to rise from $46 million in 2008 to more than $2.8 billion in 2014, while revenue from dedicated gaming devices is expected to shrink 27% over the same time period. Nintendo will launch a new version of its DS handheld, the DSi LL, in Japan on Nov. 21. It will sell for 20,000 yen, or roughly $222.

« Apple passes Nokia, now most profitable handset maker

Universal intros Blu-ray enhancing iPhone, iPod touch app »

Related Stories

Comments

1

While I don’t agree that the iPhone and iPod touch can compete at the same level as a DS or PSP just yet. Apple is not far off, the games are nearly all cheaper and though often shorter are more varied. Nintendo in my opinion have rested too much on their laurels these past few years, which has allowed Apple to catch up and in some aspects even surpass them. While “Iwata” might be uncomfortable with the idea of competition between them and Apple it is certainly there.

Posted by Johnathan on November 11, 2009 at 10:09 AM (PDT)

If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods/iPhones/iPad or accessories, or if you sell or market iPod/iPhone/iPad products or services, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators.

Commenting is not available in this section entry.

Email:

Recent News

Recent Reviews

Recent Articles

Shop for Accessories: Cases, speakers, chargers, etc.