NPD: iPhone 3G lures customers, boosts Apple’s smartphone share | iLounge News

2014 iPad iPhone iPod Buyers' Guide from iLounge.com

News

NPD: iPhone 3G lures customers, boosts Apple’s smartphone share

Author's pic

By Charles Starrett

Contributing Editor
Published: Monday, October 6, 2008
News Categories: iPhone

According to a new report from The NPD Group, 30 percent of U.S. customers who purchased an iPhone 3G from its launch on July 11 through August switched mobile carriers to do so. By comparison, only 23 percent of consumers, on average, switched carriers between June and August. Of the iPhone customers that switched to AT&T, 47 percent switched from Verizon Wireless, 24 percent switched from T-Mobile, and 19 percent switched from Sprint. In addition, the report states that prior to the launch of the iPhone 3G (January through May 2008), iPhone sales accounted for 11 percent of the consumer market for smartphones, while after the launch of the iPhone 3G, Apple commanded 17 percent of the market. From June through August, the iPhone 3G was also the top-selling smartphone based on units sales to consumers, followed by the BlackBerry Curve, BlackBerry Pearl, and Palm Centro.

“The launch of the lower-priced iPhone 3G was a boon to overall consumer smartphone sales,” according to Ross Rubin, director of industry analysis for The NPD Group. “While the original iPhone also helped win customers for AT&T, the faster network speeds of the iPhone 3G has proven more appealing to customers that already had access to a 3G network.”

« iTunes Store coming to Russia in 2009?

iPhone Software 2.2 features emoji, Google Street View, more »

Related Stories

Comments

If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods/iPhones/iPad or accessories, or if you sell or market iPod/iPhone/iPad products or services, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators.

Commenting is not available in this section entry.

Email:

Recent News

Recent Reviews

Recent Articles

Shop for Accessories: Cases, speakers, chargers, etc.