NPD: iPod shuffle sales up in week following 3G launch

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NPD: iPod shuffle sales up in week following 3G launch

iPod shuffle sales grew 51% from their prior level in the first full week the third-generation model of the device was available, according to the latest data from the NPD Group. Citing information from NPD published by a Barclay’s analyst, Apple Insider reported that growth continued the week of March 28, rising another 10%, an effect that is most likely attributable both to early adopters and the extended period that had elapsed before the prior model’s replacement. Despite the rise in iPod shuffle sales, combined sales of all iPod models fell 38% year over year the week of March 21, although the drop is in line with the overall MP3 player market, which dropped 37% during the same period. While the NPD Group’s numbers factor in sales at Apple retail stores, they do not account for online or international sales.

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Comments

1

Isn’t this sort of like noticing the sun came up today?

The shuffle had not been revised at all for more than a year, and that was just the addition of the 2GB capacity. The second generation shuffle was a 2.5 year old design. If you couldn’t sell more shuffles in the week after the first genuinely new shuffle since 2006 came out, that’s what would have been news.

All the same, the gain of only 51% after so long without any significant improvements or change is certainly reflective on the third generation’s sub-par design.

Posted by Code Monkey in Midstate New York on April 2, 2009 at 4:01 PM (PDT)

2

i got mine the first day it came out. it’s perfect for what it’s supposed to do. love being able to stash the unit inside my shirt and not have to search for buttons. love the new playlist features.

still can’t understand all the hatred.

Posted by Dick Bacon on April 2, 2009 at 10:08 PM (PDT)

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