NPD: iTunes accounts for a quarter of U.S. music sales | iLounge News

2014 iPad iPhone iPod Buyers' Guide from


NPD: iTunes accounts for a quarter of U.S. music sales

Author's pic

By Charles Starrett

Contributing Editor
Published: Tuesday, August 18, 2009
News Categories: iTunes

According to the latest data released by The NPD Group, iTunes now represents a quarter—25%—of all retail music sales in the United States, more than ten percent more than its closest competitor. Based on all music sold in the first half of 2009, iTunes sold 25 percent of it, up from 21 percent in 2008 and 14 percent in 2007. Walmart, which sells music through its brick-and-mortar stores,, and its Walmart Music Downloads initiative, accounted for 14 percent of music volume, followed by Best Buy in third. In digital music, iTunes’ lead is even larger, accounting for 69 percent of the market, followed by Amazon MP3 with 8 percent. Overall, digital music sales continue to make up a greater share of U.S. music sales, comprising 35 percent of all music sales, compared to just 20 percent in 2007 and 30 percent in 2008.

« Sony, Best Buy team on iPod speaker systems

iBlink earphones flash along with music »

Related Stories


If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods/iPhones/iPad or accessories, or if you sell or market iPod/iPhone/iPad products or services, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators.

Commenting is not available in this section entry.


Recent News

Recent Reviews

Recent Articles

Shop for Accessories: Cases, speakers, chargers, etc.