News
NYT: iPad ads ‘sold out’ since app launch
By Charles Starrett
Contributing Editor
Published: Tuesday, December 7, 2010
News Categories: iPad, Apps + Games
Speaking today at the UBS Securities media conference, The New York Times Company digital manager Martin Nisenholtz said the company had been “sold out” on iPad advertisements since the paper’s app went live in the App Store. Barron’s reports that Times CEO Janet Robinson also made mention of the company’s plan to start a paid access model next year, saying that “users will get access to a set number of articles per month, but will be asked to pay after that,” and added that the Times will offer “packages” across “platforms,” which the article suggests may be referencing combined web and iPad/iPhone/tablet access. Robinson added that the company already has several commitments from advertisers for ads in its iPad app for 2011.
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