O2 chief sees steady iPhone sales, data usage

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O2 chief sees steady iPhone sales, data usage

In a recent meeting with Apple CEO Steve Jobs, O2 CEO Matthew Key has said that 200,000 iPhones should have been sold in the UK by early January, in-line with expectations. Speaking ahead of his meeting with Jobs, Key told the Financial Times, “The big question for us is ‘What does the future look like in terms of product roll-out?’.” Key has said that he is confident that O2 will carry the 3G iPhone when it is released next year, and also revealed that iPhone customers are using large amounts of data. About 60 percent of iPhone users are sending or receiving more than 25 megabytes of data per month, while only 1.8 percent of O2 ‘s other mobile customers on monthly contracts are consuming data at that rate. According to Key, the iPhone is also helping the carrier steal customers from its rivals; about 60 percent of iPhone users are new to O2. [via MDN]

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Comments

1

I can relate to the amounts of data on the iPhone verses other phones. I have an iPhone, and use upwards of 40-50 megs of download a month… Contrast that with my partner who only downloads about 1-2 megs on his Blackberry. Ease of use certainly plays a huge roll in that!

Posted by Hayes on December 26, 2007 at 12:15 PM (PDT)

2

“huge roll” is either Texas or Alaska sized (e.g., http://www.littledebbie.com/products/TexasRoll.asp).
A “huge role” on the other hand is much smaller.

Is the entire world illiterate? Or just stupid?

Posted by Dave Barnes on December 26, 2007 at 7:19 PM (PDT)

3

Some of it could be the way iPhone constantly updates data (through the Yahoo widgets operating in the background). It could also be that O2 historically didn’t have any “all you can eat” data plans until shortly before the iPhone was announced, meaning that other users are still on per-KB data plans. I have unlimited data on my N95 and use about 200MB/month. If you do any sort of streaming or lots of web browsing, or particularly Google Maps (a huge data hog) it doesn’t take much to hit 25MB.

Posted by KPO'M on December 27, 2007 at 9:38 PM (PDT)

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