Online single sales enjoy new life | iLounge News


Online single sales enjoy new life

“Catchy singles reach radio as much as eight weeks before the full-length CDs they are on land in the stores, but customers willing to pay for legal downloads online have had to wait, sometimes until just before the CD’s release date.

Music companies had feared that issuing the songs any earlier could fuel piracy, upset traditional marketing plans and anger brick-and-mortar retailers. But in the past six months, recording companies have had a change of heart.

Songs are now routinely released for sale by download through iTunes, Napster, RealRhapsody and other services on the same day those tracks hit radio.”

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People want to buy music their way.  This is just one example. 

Labels are still trying to serve us music their way, but the ITMS is making small changes to their business model, as mentioned above.

I think SJ has a clear understanding of how to “sell” what people want to buy.  He’s failed in the past, of course, the the ITMS is a clear hit so far.

Posted by in Irvine, CA on May 28, 2004 at 6:46 AM (CDT)

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