News
OtterBox acquires LifeProof
By Phil Dzikiy
News Editor, iLoungeGoogle+
Published: Wednesday, May 22, 2013
News Categories: iPod Accessories, iPad Accessories, iPhone Accessories
OtterBox announced today that it has acquired fellow case maker LifeProof, one of its main competitors in the protective case market. “This is a big strategic move for us,” OtterBox CEO Brian Thomas said. He said the LifeProof name will remain part of the brand. Thomas cited the move as a way for OtterBox to get further into the waterproof case market — the company decided to integrate rather than compete with LifeProof. Interestingly, LifeProof just announced a new protective case — Frē for iPad mini.
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