News
OtterBox acquires LifeProof
OtterBox announced today that it has acquired fellow case maker LifeProof, one of its main competitors in the protective case market. “This is a big strategic move for us,” OtterBox CEO Brian Thomas said. He said the LifeProof name will remain part of the brand. Thomas cited the move as a way for OtterBox to get further into the waterproof case market — the company decided to integrate rather than compete with LifeProof. Interestingly, LifeProof just announced a new protective case — Frē for iPad mini.
Related Stories
- OtterBox releases new case designs for Solo: A Star Wars Story
- Apple unveils (PRODUCT)RED Edition iPhone 8, iPhone 8 Plus, Folio for iPhone X
- Mophie announces Charge Stream Pad+
- Case-Mate releases Power Pad wireless charger
- Apple partner Foxconn acquires accessory and peripheral maker Belkin
- Logitech releasing Logitech Crayon and Logitech Rugged Combo 2 case for new iPad
Subscribe to iLounge Weekly
