OtterBox acquires LifeProof | iLounge News

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OtterBox acquires LifeProof

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By Phil Dzikiy

News Editor, iLounge
Published: Wednesday, May 22, 2013
News Categories: iPod Accessories, iPad Accessories, iPhone Accessories

OtterBox announced today that it has acquired fellow case maker LifeProof, one of its main competitors in the protective case market. “This is a big strategic move for us,” OtterBox CEO Brian Thomas said. He said the LifeProof name will remain part of the brand. Thomas cited the move as a way for OtterBox to get further into the waterproof case market — the company decided to integrate rather than compete with LifeProof. Interestingly, LifeProof just announced a new protective case — Frē for iPad mini.

« Griffin releases iPhone 5 Survivor + Catalyst Waterproof Case

LifeProof debuts Frē case for iPad mini »

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