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Pepsi Australia giving away an iPod every hour

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By Dennis Lloyd

Publisher, iLounge
Published: Monday, May 31, 2004
News Categories: iPod

Pepsi Australia is giving away 15GB iPods every hour on the hour. Buy a 600ml Pepsi, Pepsi Max, or Pepsi Light, SMS (text message) the code on the back of the label, and go into the drawing for that hour. The giveaway starts midnight, May 31st and continues until September 24th. That’s 1008 iPods to give away. Also, any entry you make goes into the draw to win one of 10 iPods after the competition is over.

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Comments

1

Intresting promotion.  That’s the first I’ve heard of using SMS to send in a code.  It will be interesting to see how many people actually do it.

Posted by Cameron on May 31, 2004 at 8:28 AM (PDT)

2

Where did the 1008 iPods come from?  Every hour on the hour (that’s 24 hours a day) for 116 days (30 in June, 31 in July, 31 in August and 24 in September) is almost 2784 iPods according to my calculator!!

Posted by MathBoy on May 31, 2004 at 9:24 AM (PDT)

3

Actually, not ALMOST 2784…exactly 2784!

Posted by Mathboy on May 31, 2004 at 9:25 AM (PDT)

4

Looking at the website it says that the 15GB is worth 449. The iPod is only 299 in US and should be roughly the same anywhere else. Are they adding something?

Posted by Attis on May 31, 2004 at 9:41 AM (PDT)

5

exchange rate…

Posted by exchangerateboy on May 31, 2004 at 9:44 AM (PDT)

6

1008 is a lot of iPods!  Apparently, that’s wrong.  I calculated it, and if it was in America,  that would be approximately $300,000 worth of iPods!  (I forgot the numbers after the three hundred thousand, but the figure is still quite astounding).  Why don’t they do something like that in America!?!? 

Posted by MusicManiac on May 31, 2004 at 12:05 PM (PDT)

7

WOAH… How are they going to make money from that? I wonder how much Pepsi’s cost there? I just know that I’d be the one waking up at 5 am on Sunday and Sunday morning doing the codes… I’d probably be up all night… hell I’d take a day or two off of work. Sure, I already have an iPod mini, but can you say eBay! No way, Australia sells that many Pepsis! I wonder if Apple has anything to do with this. I wonder if halfway through it the iTunes Music store will open there. Isn’t an Apple Store supposed to open there soon?

-Jody-

Posted by Jody on May 31, 2004 at 12:08 PM (PDT)

8

... Saturday and Sunday Mornings…

Posted by Jody on May 31, 2004 at 12:12 PM (PDT)

9

good for australia

Posted by kespodder in BG, OH on May 31, 2004 at 12:23 PM (PDT)

10

woah man it ends on my birthday… i hope i get a car… /random

Posted by armless on May 31, 2004 at 1:22 PM (PDT)

11

cant believe something like this could happen in this god-forsaken place mwhaha cool time to drink pepsi!

Posted by noogabooga on May 31, 2004 at 1:41 PM (PDT)

12

On the site it says the contest ends July 11, making it 42 days and 1,008 iPods.

Posted by potpie on May 31, 2004 at 1:55 PM (PDT)

13

the site says a lot of different things, and the back of the pepsi label says other different things. it may end of the 11th of july, and then that extra round in september is only for the extra 10 they are giving away.

SMS is used all the time in australia for competitions. We also have those coke machines that you can buy a coke with your phone [sms]. you just sms the drink number [say number 4 for vanilla coke] to the number on the machine, and it charges you the same amount as it would in coins, and the coke pops out the bottom. they have one at uni. its very cool.

Posted by Harrison in Melbourne, Australia on May 31, 2004 at 4:03 PM (PDT)

14

the site says a lot of different things, and the back of the pepsi label says other different things. it may end of the 11th of july, and then that extra round in september is only for the extra 10 they are giving away.

SMS is used all the time in australia for competitions. We also have those coke machines that you can buy a coke with your phone [sms]. you just sms the drink number [say number 4 for vanilla coke] to the number on the machine, and it charges you the same amount as it would in coins, and the coke pops out the bottom. they have one at uni. its very cool.

Posted by Harrison in Melbourne, Australia on May 31, 2004 at 4:03 PM (PDT)

15

the site says a lot of different things, and the back of the pepsi label says other different things. it may end of the 11th of july, and then that extra round in september is only for the extra 10 they are giving away.

SMS is used all the time in australia for competitions. We also have those coke machines that you can buy a coke with your phone [sms]. you just sms the drink number [say number 4 for vanilla coke] to the number on the machine, and it charges you the same amount as it would in coins, and the coke pops out the bottom. they have one at uni. its very cool.

Posted by Harrison in Melbourne, Australia on May 31, 2004 at 4:03 PM (PDT)

16

A Pepsi will cost about $1.70US .. and the copmany makes it’s money via the sales of Pepsi (duh) and the sms sent….

also we also have apple stores in australia
(what do you think were in the dark ages down here. do you think that we have koalas and Kangaroos running around everywere).and we are getting the itunes service at the end of the year

Posted by NaTaS on May 31, 2004 at 5:48 PM (PDT)

17

ok i live in the US, however will be traveling to Aus for abotu a month in a few days…...i guess my american cellular phone would not work for sending SMS over there (cingular free nation plan) right?


or would it…and if not is there a way to send them SMS form a computer or web conection or am i screwed by not having a cell phone?

Posted by rivlinm on May 31, 2004 at 5:53 PM (PDT)

18

There is a hidden thing that is not mentioned clearly. For Sending SMS for competition usually it will cost around 55c to $2.00 depending on who run the competition. Just like voting for Australian Idol, you need to pay higher (usual SMS cost around 20c). So with some kind of maths, if it cost 50cent to send, if there are 1000 SMS coming in 1 hour, it already pay for the iPOD.

That is the marketing gimmicks…
So if you want to, buy 100 pepsi (US$170), plus SMS 100($50), might be lucky enough to get 1 iPOD.

Good Luck…

Posted by RSA on May 31, 2004 at 5:58 PM (PDT)

19

That’s right, it’s a load of BS alot of the SMS competions here in Australia are doing this sort of thing and making a truckload of cash… eg. Big Brother, etc…

Posted by marketing gimmicks on May 31, 2004 at 6:57 PM (PDT)

20

We don’t have the iTunes music store here ... spewing.  Pepsi cost cheaper than coke - its only 2.05 at the kfc on the way home from school! i alreddy hav an iPod new, but im gonna enter n sell da new one on ebay! ahhhh youthful optimism

Posted by AustralianResident on May 31, 2004 at 9:43 PM (PDT)

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