Pepsi iTunes promo: Analyst says Apple will sell “5-10 million songs per week by summer” | iLounge News


Pepsi iTunes promo: Analyst says Apple will sell “5-10 million songs per week by summer”

“Pepsi this week shipped 300 million specially marked 20-ounce bottles of Pepsi, Diet Pepsi and Sierra Mist to convenience stores and other retailers. Consumers who find a numerical code for a free download in the bottle caps can type it into the iTunes program for a free download. [...]

Analysts expect Apple will reap huge rewards from the contest. Analyst Charles Wolf of Wall Street research firm Needham & Co. estimates the firm is selling 2 million songs per week. ‘‘This campaign will get them to 5-10 million per week by summer, or 200 million songs for the year,’’ he says.”

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why not mountain dew?

Posted by eric on January 29, 2004 at 12:41 PM (CST)


I’m all for free tunes, but since when has any analyst been right about growth numbers?

Posted by lux on January 29, 2004 at 1:08 PM (CST)


200 million songs a year? 5-10 millions songs a week?!

“Analysts expect Apple will reap huge rewards from the contest…”

Huge rewards = 5-10 million .99 cent songs a week. That’s about 5-10 million dollars a week! I don’t know how much of a cut Apple makes per song at iTunes but Apple and someone else will be making A LOT of money this year.

...note to self, think about investing in Apple this year. :P

Posted by ILoveMusic on January 29, 2004 at 1:25 PM (CST)


If I remember reading correctly, Apple makes very little money from iTunes.  However, because of iTunes iPod sales have gone way up which is the big money maker for them.

Posted by Adam on January 29, 2004 at 1:58 PM (CST)


iTunes Music Store is not the reason for the huge increase in sales of iPods. The real reason for the jump is sales to Windows users. While iPods for windows might have been available for a while, it wasn’t until recently that consumer awareness really reached a critical mass.

iTMS is really an enhancement for the iPod. As in, buy the iPod and you not only have the best player, but you have the best online music service available, too. I highly doubt a significant number of people buy the iPod over other players because of iTMS.

Quite frankly, the model still doesn’t make much sense to me in the long run. I know a lot of people who own iPods, but nobody who’s downloaded any more than a handful (like 5 or 6) of songs from iTMS. Think about the economics of it…. the 40gb iPod holds 10,000 songs. Do you really expect anyone to pay anywhere near $10,000 for a music collection? Unless you already have a big CD collection, that’s what Apple and the labels are expecting you to do.

There is no doubt in my mind that the vast majority of iPod users are filling their players with illegal downloads. And quite frankly, I think it will be this way for some time. Backwards compatibility forces hardware makers to support non-DRM files. And as long as there are players that will play them, people will continue to download them.

Posted by kauffee on January 29, 2004 at 3:32 PM (CST)


Analysts, analysts, analysts…. bah.

Are these the same guys who said there would be a 2GB mini iPod for $100?

I’ve lost faith in so called ‘analysts.’

Posted by Steven on January 29, 2004 at 3:56 PM (CST)


When u get a acp that wins do u get to download a song at the iTunes music storeor does it count as a dollar at the iTunes music store. CAn you bye a cd from there with a number of tops, or even a audiobook?

Posted by Blah on January 29, 2004 at 4:03 PM (CST)


i think it is one cap one song

Posted by BIGP in Texas on January 29, 2004 at 4:39 PM (CST)


You think people in countries where iTunes is not yet available (Canada…) will be able to use this or is this just for the US? I buy alot fo pepsi, so i want to get me some free(ish) songs :)

Posted by OSX on January 29, 2004 at 10:52 PM (CST)


adam, i think apple makes 9 cents off every purchase because i read that they have to pay 90 cents to whichever company that owns the song

Posted by sh1va on January 30, 2004 at 8:48 AM (CST)


I must have good luck so far, i got two bottles of pepsi from work and both had free song on the cap :)

Posted by keebie on January 30, 2004 at 9:06 AM (CST)


eric im assuming they didnt do it for mountain dew also because it would cost too much, mountain dew is the biggest seller where i work. barely sell the other pepsi products compared to dew sales

Posted by keebie on January 30, 2004 at 9:07 AM (CST)

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