Pepsi to air ‘Bottle Songs’ iTunes ad during Super Bowl
Pepsi today announced details of the four commercials it will be running during this Sunday’s Super Bowl. As previously reported, the company will air an ad for this year’s Pepsi-iTunes promotion, which kicked off on Monday. Pepsi said the iTunes ad is called “Bottle Songs” and features “a number of popular tracks from a series of music genres” and “illustrates how winning a free song from the Pepsi iTunes promotion is as easy as opening a bottle of Pepsi.” It will be shown in 30 and 45-second spots.
As part of the Pepsi-iTunes music giveaway, Pepsi is giving away 200 million free songs from the iTunes Music Store. Those who redeem a free song download will also be automatically entered in a sweepstakes to win one of 1,700 iPod minis.
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