Pepsi+iTunes ad ranked poorly | iLounge News

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Pepsi+iTunes ad ranked poorly

USAToday published the ‘16th Annual Ad Meter’ ranking yesterday’s SuperBowl commercials. The Pepsi+iTunes giveaway ad is near the bottom of the list with a 5.90 out of 10.

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Comments

1

Oooohh, and what a FINE list it was, too.

Seniors fighting over a bag of chips, talking horney monkeys and flatulent carriage horses.

Stand up and take a bow, Madison Avenue.

Posted by headlightrabbit on February 2, 2004 at 9:25 AM (PDT)

2

I thought all the commericals were pretty forgettable, non-imaginative, etc.

*including* the pepsi - itunes one

Posted by huggies on February 2, 2004 at 9:26 AM (PDT)

3

Creativity in advertising was thrown out the window a few superbowls ago…  Not since the days of the Budweiser Frogs have they been very good.

Posted by paboy on February 2, 2004 at 9:34 AM (PDT)

4

yea the ads this year were pretty lame…i though the iTunes ad was not that bad. free music for life. i know that there are kids alredy skemin ways on how to rip off iTunes. i know that i have already thought about it but i know that i will be buying a few big gulps from 7-11, with out ice of course. the songs are cheaper if you buy the cup vs the bottle…

Posted by sene_nce on February 2, 2004 at 9:35 AM (PDT)

5

My ReplayTV’s “Content Skip” let me automatically skip all the dull content and just watch the adverts. That’s what I call cool technology.

And yeah. that Pepsi/iTunes advert blew chunks. Seeing Apple ho-ing for The Man is enough to make me want to out and buy a Zen.

Posted by ReplayTV on February 2, 2004 at 10:33 AM (PDT)

6

Come on guys, the Shards O Glass lollipops was a pretty clever commercial.  Of course it ranked near the bottom because America is stupid and would rather laugh at a dog biting a man in the testicles.  Satire doesn’t stand a chance with a mainstream audience…

Posted by Ryan on February 2, 2004 at 11:15 AM (PDT)

7

I liked the Shards O Glass ad too.  though it didn’t tell you what flavors those lovely lollys came in!

Posted by bleeding mouth on February 2, 2004 at 11:23 AM (PDT)

8

Well even if the ad Ranked poorly.  The iTunes music store will still oursell every other legal music service out there.  Most aren’t even at 1 million songs yet, while apples goal is set at 100 Million.

Posted by Joseph on February 2, 2004 at 11:47 AM (PDT)

9

I thought it was a pretty good commercial cause i thought the RIAA was doin it and i got alil mad. LOL but my fav was the donkey one that wanted to be a clidesdale(sp?)

Posted by Quicksilver on February 2, 2004 at 12:53 PM (PDT)

10

Well that crappy cover of ‘I Fought the Law’ certainly didn’t help. Gimme the Clash’s version anyday.

Posted by JL on February 2, 2004 at 1:17 PM (PDT)

11

yeah, it wasn’t all that compelling. the girl sounded bored, and visually it was all so gray.

Posted by Starboard on February 2, 2004 at 1:52 PM (PDT)

12

well…the commercial was boring…it just doesn’t have the feel of a good Super Bowl commercial.  Well….it was all about a good game and the game was certainly one of the best Super Bowls ever played

Posted by ililililil on February 2, 2004 at 2:03 PM (PDT)

13

It was an “okay” commercial, but overally, I did think that every other commercial (minus the viagra ones) were much better. It had a good message, but wasn’t rememberable and catchy.

Posted by Zach on February 2, 2004 at 2:50 PM (PDT)

14

I found the girl to be a tad bit annoying, but I paid attention because it was GREEN DAY doing the CLASH classic.

Gold.

I hope that tune pops up on iTunes or on the future Green Day disc.

Posted by Scott on February 2, 2004 at 2:57 PM (PDT)

15

I found the girl to be a tad bit annoying, but I paid attention because it was GREEN DAY doing the CLASH classic.

Gold.

I hope that tune pops up on iTunes or on the future Green Day disc.

Posted by Scott on February 2, 2004 at 2:57 PM (PDT)

16

Scott, I believe that Green Day version is now available on itunes store.

Posted by Agent Orange on February 2, 2004 at 4:29 PM (PDT)

17

Yeah, the iTunes Pepsi commercial was pretty lame, but it got the point across.  Of course I did not hear anyone talking about it the next day.

Posted by kaioslider on February 2, 2004 at 6:11 PM (PDT)

18

Remember that its actually Pepsi doing this promotional stunt, and really, the commercials were not made by Apple.

I don’t think that Apple would ever do such a thing, as their commercials are always highly conceptual and at times, innovative, and would not play off the fears of consumers.

Posted by Sraphim on February 2, 2004 at 7:45 PM (PDT)

19

Yeah, I sent a request message on Saturday telling them that they really should get the Green Day version of Fought the Law in the store since the commercial was going to air the next day. Don’t know if it was just a coincidence, or planned or what, but the song was loaded in the store as of yesterday morning.

Don’t know about anyone else, but it seems to me that the iTunes store people have been pretty responsive to song requests.  I’ve made three, and every one has been loaded within a few days of my request.

Posted by rdlink in Denver on February 2, 2004 at 8:44 PM (PDT)

20

I fought the plaque and the plaque won. But I got attention deficit-disorder for free too.

Posted by Chris Matchett on February 2, 2004 at 10:56 PM (PDT)

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