News
Podcasting gains in popularity among U.S. web users
Podcasts are gaining a foothold among U.S. web users, according Nielsen/NetRatings. The market research firm said today that 6.6 percent of the U.S. adult online population, or 9.2 million web users, have recently downloaded an audio podcast. Nielsen said 4.0 percent, or 5.6 million web users, have recently downloaded a video podcast. “These figures put the podcasting population on a par with those who publish blogs, 4.8 percent, and online daters, 3.9 percent,” the firm notes. “However, podcasting is not yet nearly as popular as viewing and paying bills online, 51.6 percent, or online job hunting, 24.6 percent.”
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1
9.2 people have downloaded a podcast? I pity the .2 of a person!
Posted by Countach on July 12, 2006 at 8:53 AM (PDT)
2
“The market research firm said today that 6.6 percent of the U.S. adult online population, or 9.2 people, have recently downloaded an audio podcast.”
9.2 people or 9.2 million people?
.
Posted by Josh on July 12, 2006 at 8:54 AM (PDT)
3
I’m pretty sure we can find more than 9.2 people on this site who have downloaded a podcast recently. If 9.2 people makes up 6.6 percent of the population, I think I must have slept right through the apocalypse. Perhaps iLounge should add a Report a Typo feature?
Posted by catboy17 on July 12, 2006 at 9:04 AM (PDT)
4
Man, you guys are harsh…Big whoop. It’s a friggin typo. That does not justify three seperate comments pointing out his mistake.
Posted by Nick on July 12, 2006 at 12:03 PM (PDT)
5
Ok, so this report compares people who listen (e.g. consume) podcasts to those who write (e.g. create) blogs.
Where do I get a job being an idiot?
Posted by William Beem on July 13, 2006 at 11:14 AM (PDT)