iLounge

By Charles Starrett

Senior Editor, iLounge
Published: Wednesday, July 2, 2008
News Category: Apps + Games

PurpleTalk, a new iPhone developer tools and services company, has announced the launch of AdShare, a new free advertising service for iPhone developers. AdShare will use a brief splash-screen promotion embedded into a iPhone application to cross-promote different apps and raise awareness for those applications. Each time a developer displays an ad for a separate developer, they receive credit for one advertisement of their App, which will be promoted by another developer. The service will also provide analytic services which will allow developers to track the usage statistics of their applications.

Sridhar Muppidi, PurpleTalk’s Founder and CEO, said, “This service offers non-intrusive ads which do not affect the user’s application experience, since our AdShare banners use only 30 % of the splash screen, while the rest promotes the application owner’s brand.” Vince Mundy, CEO for iPhone gaming application development company OrangeShark.com commented, “PurpleTalk’s AdShare service will allow us to promote our games directly to end users.  We expect that it might help us to acquire as many as two or three times more customers. The value is in differentiation and increased exposure.”