‘RED’ iPod nano being announced tomorrow [updated, confirmed] | iLounge News


‘RED’ iPod nano being announced tomorrow [updated, confirmed]


U2’s Bono will reportedly announce a special edition red iPod during tomorrow’s Oprah Winfrey Show as part of the Product RED initiative aimed at battling AIDS. According to two separate reports by Apple enthusiast sites, the show was taped earlier today in Chicago and featured Bono and a 4GB “iPod nano RED.” The special nano will reportedly be priced at the same $199, with $10 of each sale going to the Global Fund to support AIDS programs in Africa.

Oprah’s website currently has the following teaser posted: “Get ‘red’-y! It’s something so huge, it took Oprah, Bono and a convertible to make it happen! Plus, Penelope Cruz and Kanye West are in on it! An extraordinary launch! Chicago goes ‘red’ today and this is just the beginning!” Rumors of a Product RED iPod first surfaced in February. Companies including American Express, Converse, Gap and Armani have all released specially-designed red products as part of the project.

Update: The Chicago Tribune is now reporting that it has confirmed with both Apple and The Global Fund to Fight AIDS that a Product RED iPod will be introduced tomorrow.

Update #2: The Chicago Tribune is now hosting a photo of Bono and Oprah listening to the Product RED iPods at the Chicago Apple Store.


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Hey. Here’s a good idea. Donate $200 to AIDS research.

Posted by John Meche on October 12, 2006 at 3:19 PM (CDT)


WOW IM SO EXICTED.. my favourite colour is red! and now i can get an ipod that is red and support aids. WHOAAAAA

Posted by Eric Lewis on October 12, 2006 at 3:20 PM (CDT)


Opray? You mean Oprah.

Posted by rickey939 on October 12, 2006 at 3:24 PM (CDT)


Here’s a good idea….try getting involved instead of ranting.

You’re completely missing the point.

The Product RED initiative is about awareness as much as it is about fundraising.

Posted by David on October 12, 2006 at 3:32 PM (CDT)


pretty sweet. if only they were coming out with regular iPod versions as well, not just Nanos. sometimes it really seems like Apple is focusing too much on the minis and not enough on their full-sized counterparts. still, these things ought to look beautiful.

Posted by Bradley on October 12, 2006 at 5:18 PM (CDT)


“Hey. Here’s a good idea. Donate $200 to AIDS research.”

Hey, post the receipt for the $200 you donated online for all of us to see.

Posted by RC on October 12, 2006 at 5:44 PM (CDT)


This is a great idea. Most people don’t donate crap to anything except themselves. This will get those people who usually don’t donate to donate…just cause they like the color red and want an iPod. Also it’ll open a few eyes.

“Hey. Here’s a good idea. Donate $200 to AIDS research.” - John Meche

Your comment is pretty lame. So what your saying is instead of buying the iPod, people should donate the money it cost to buy one to research? So here’s an idea… everytime you go to make a purchase go donate that money… Do you see how lame your comment is? People are going to buy the iPod…so why not throw a good cause it there?

Why does there always have to be someone trying to make something bad out of a good thing?

Posted by Glorybox3737 on October 12, 2006 at 6:53 PM (CDT)


I personally do not care for all the so-called big-name notoriety as there are so many worthy causes never receiving any attention. And don’t kid yourself as these big names, including Apple, will see a financial benefit through the donation tax writeoff, notoriety promotion, et al (all these whiz bang promotions pass over the desks of the tax accountants before ever going into effect). Since I prefer to know where my donations go I would like choose the one(s) that best suits where my values reside and not have someone choose them for me. If I purchase a red iPod and I happen to believe in the AIDS cause then we both win; if I purchase a red iPod because I want a red iPod, but would like to see the money donated elsewhere, then the deal is so-so. Either way I want a donation receipt so I can pass it over my tax accountant’s desk come tax time too. Will I purchase a red iPod….hmmmm, that’s for me to know, and only me. I sure as hell would not buy one because of Boner, Oprey, or all the other image pushers—I might for the AIDS cause.

Posted by FahrenheiPod 451 on October 12, 2006 at 7:40 PM (CDT)


Bono is just such a kook. How long has it been since U2 was relevant?

Posted by jbn74sb on October 12, 2006 at 8:01 PM (CDT)


Hey Bono, are these AIDs-fighting iPods made in the Chinese factories which abuse worker rights?

(Seriously, though ... good cause, and hopefully it’ll raise awareness of research etc.)

Posted by Lawrence Mikkelsen on October 12, 2006 at 8:10 PM (CDT)


My opinion in response to Bradley is that the regular iPod is made in plastic, but the Mini is made out of aluminum, which is easier to color. Ever wonder why iPods were only White and Silver? But really, how long before a colored shuffle comes out. this shows that apple will add colors over the life of the products, so why not a colored shuffle. (really, cut a mini shell into 3 pieces. ).

Posted by anti-luddite on October 12, 2006 at 8:35 PM (CDT)


i understand how it would be easier for them to make a red nano, i just think that if they really wanted to make colored ipods, they could; they managed to make a black one. besides, just imagine how gorgeous those would be. as for certain other people, i guess you may find it very hard to believe that once a person is famous, they can have genuine beliefs and concerns for non self-serving reasons. forget whether or not you like U2’s music or Oprah, these people are responsible for the fact that millions of dollars have been raised for worthy charities that otherwise would not have been raised.

In response to jbn74sb, i suppose you mean relevant like that ultra-pertinent comment of yours? or are all of bono’s words and actions invalidated by the fact that his ultra-successful band, which happened to be one of the largest grossing touring acts of 2005 and 2006, and who’s newest album was greeted not only with excellent reviews, but genuine enthusiasm, happened to form in the 80s? get real. i am not a large fan of U2; i think that some of their stuff is good, and some isn’t, but saying stupid things like that just make you appear dim.

for those who suggest spending the $200 on a donation to a charity, perhaps you would like to put aside any money you were planning to spend on anything somewhat luxurious and donate it to charity, and see how long you last. the fact is, people are going to buy ipod nanos anyway, whether a portion of the money goes to AIDS charities or not. this being considered, is it better if part of the money does go to charity, or if none of it does? maybe Apple did check it over with their lawyers; does that really make a difference to the children who are helped by the money this will bring in? Apple wins, you win, and Africa wins.

Posted by Bradley on October 12, 2006 at 9:15 PM (CDT)


RC -I initially thought that I ought to do what you suggested and post some image of a receipt or check for money that I donated (to show you up obviously), but then I decided that it would be against the humility that should accompany charity. And I don’t really feel a need to be mean.

Glorybox -Look, I’m not saying that it’s a bad thing. It’s quite a good thing in fact. And honestly, I probably should donate a lot more than I do. I just don’t think that someone’s going to look at this and say “Wow, they’re giving 5% of the ipod’s cost to AIDS…I need to go buy an iPod now!”

Posted by John Meche on October 12, 2006 at 9:21 PM (CDT)


Bono Nano Bono Nano Bono Nano…........It’s( red nano) looks pretty cool. It’s be awesome if Apple launch ipod nano like 30GB red ipod( with aluminuim case). Apple please think about it…...

Posted by Eskay on October 12, 2006 at 9:25 PM (CDT)


You just have to appreciate the irony of starving, poor people making a living in a sweat shop producing iPods for another capitalist cause.

Posted by Claude on October 12, 2006 at 9:25 PM (CDT)


What’s with all the knee-jerk comments about starving people working in sweat shops making iPods?


Give me a break.

Posted by lookmark on October 12, 2006 at 9:46 PM (CDT)


How about Yellow for Livestrong/Lance?? Let’s get crazy why not??

Posted by Fanatic on October 12, 2006 at 9:55 PM (CDT)


$10 - weak. yes, i have donated…probably more than most people here. money and time.

Fanatic - HP has Livestrong in their clutches…the Livestrong laptop.

Posted by dustin on October 12, 2006 at 10:25 PM (CDT)


Amazing. Apple is going to release another color for the iPod Nano, with 5% of the purchase price going to charity (at no extra cost to the consumer). And a few celebrities are involved to increase awareness.

It’s nothing but good news. So how in the world did this become such a negative thread?

Who cares if you prefer a different charity, different celebrities, or different colors? The iPod, like many things in life, is not One-Size-Fits-All. Deal with it. (And John Meche’s comment was simply moronic.)

This comment thread is embarrassing.

Posted by BJ Nemeth on October 12, 2006 at 10:43 PM (CDT)


you clowns layoff Bono. At least he’s doing something to promote awareness while you just whine. I’m gonna get a red ipod btw.

Posted by mcnut on October 12, 2006 at 11:01 PM (CDT)

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