Reed Exhibitions cancels Apple Expo Paris

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Reed Exhibitions cancels Apple Expo Paris

Reed Exhibitions has announced that it will not hold Apple Expo Paris in 2009. Apple previously pulled out of the 2008 show, and the future of the show has been in question for several years due to Apple’s diminished presence. The company has not held a keynote presentation at the event since Apple Senior Vice President of Worldwide Product Marketing Phil Schiller introduced the iMac G5 during his 2004 address. This news follows yesterday’s announcement that the 2009 Macworld Expo would be the company’s last, and serves to further highlight the diminished role of trade shows in Apple’s efforts to inform the public of its product offerings.

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