Report: Apple aiming for 100 million Apple Music users | iLounge News

News

Report: Apple aiming for 100 million Apple Music users

A source familiar with Apple’s plans said the company is aiming to sign up 100 million subscribers for its Apple Music service, dwarfing all existing streaming music services combined, the Associated Press reports. Users of Beats Music will be migrated over before that service is shut down, and those purchasing songs or albums on iTunes will begin receiving an offer to subscribe to the $10/month streaming service instead. Apple will be flooding the online music scene to rack up those numbers, providing a three-month free trial of the paid service alongside a slew of guest DJs drawing users to its free iTunes Radio offering, including Pharrell Williams, Drake, Muse and David Guetta.

During an interview at the Midem music and technology festival, Sony Music CEO Doug Morris emphasized Apple’s unique position to dominate and revolutionize the streaming music market, Venture Beat notes. “What does Apple bring to this?” Morris said. “Well, they’ve got $178 billion dollars in the bank. And they have 800 million credit cards in iTunes. Spotify has never really advertised because it’s never been profitable. My guess is that Apple will promote this like crazy and I think that will have a halo effect on the streaming business.”

Comments

Related Stories

Subscribe to iLounge Weekly

Sign up for the iLounge Weekly Newsletter

iLounge is an independent resource for all things iPod, iPhone, iPad, and beyond.
iPod, iPhone, iPad, iTunes, Apple TV, Mac, and the Apple logo are trademarks of Apple Inc.
iLounge is © 2001 - 2017 iLounge, Inc. All Rights Reserved. Terms of Use | Privacy Policy