Report: Apple-Beats ‘still happening,’ acquisition being made for talent | iLounge News


Report: Apple-Beats ‘still happening,’ acquisition being made for talent

Apple’s acquisition of Beats Electronics “is happening” but almost fell apart “multiple times,” TechCrunch reports. A source is 70 percent certain the deal will go through, which still casts doubt on an acquisition that many thought was all but done. The source also noted that Apple is buying Beats for its talent, not its technology — namely its founders, Jimmy Iovine and Dr. Dre. “They want Jimmy and they want Dre,” the source said. “He’s got fashion and culture completely locked up.” Apple has become interested in hiring “culturally aware and highly skilled managers” — Angela Ahrendts, Paul Deneve, Ari Partinen, and Ben Shaffer are all given as examples.

The report theorizes Iovine will negotiate record deals for Apple, as many have expected. Another source notes — unsurprisingly — that Apple will use the Beats streaming music service to its advantage in conjunction with iTunes.

« Apple, others paying $324.5 million for anti-poaching settlement

Apps: djay 2 2.5, Infinity Blade III 1.3, Notifyr + Southwest 2.4 »

Related Stories


If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods/iPhones/iPad or accessories, or if you sell or market iPod/iPhone/iPad products or services, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators.

Commenting is not available in this channel entry.
Sign up for the iLounge Weekly Newsletter


Recent News

Recent Reviews

Recent Articles

Sign up for the iLounge Weekly Newsletter


iLounge is an independent resource for all things iPod, iPhone, iPad, and beyond.
iPod, iPhone, iPad, iTunes, Apple TV, Mac, and the Apple logo are trademarks of Apple Inc.
iLounge is © 2001 - 2014 iLounge, Inc. All Rights Reserved. Terms of Use | Privacy Policy