News
Report: Apple buys mobile ad company Quattro (Updated)
By Jeremy Horwitz
Editor-in-Chief, iLounge
Published: Tuesday, January 5, 2010
News Category: Apps + Games
Following Google’s November acquisition of mobile phone advertising company AdMob for $750 million, a last-minute bid that reportedly scuttled AdMob’s acquisition by Apple, a Wall Street Journal report states that Apple has purchased AdMob competitor Quattro Wireless for $275 million. Quattro provides an advertising platform for the iPhone and iPod touch, complete with dynamic targeting and tracking capabilities, citing its ability to use banner advertisements to generate both revenue and additional app downloads for developers. The company’s advertising software development kits are also available for Android, Blackberry, and Palm WebOS platforms.
Updated: Quattro and Apple have confirmed the acquisition, with former Quattro head Andy Miller joining Apple as Vice President, Mobile Advertising.
Related Stories
- Pulp adds iCloud sync, new Home Page
- WordPress for iOS adds Push Notifications
- Sony launches Music Unlimited for iOS
- Fruit Ninja adds new features and power-ups
- Panic releases Diet Coda
- Apple removes Airfoil Speakers Touch from the App Store
Comments
If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods/iPhones/iPad or accessories, or if you sell or market iPod/iPhone/iPad products or services, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators.
Recent News
- Pulp adds iCloud sync, new Home Page
- WordPress for iOS adds Push Notifications
- Sony launches Music Unlimited for iOS
- Apple device poll ends, computing poll begins
- Fruit Ninja adds new features and power-ups
- Apple to sell Nest Learning Thermostat
- Third-gen iPad to launch in Guam, Philippines May 29
- Apple tweaks App Store with Editors’ Choice, Free picks
- Panic releases Diet Coda
- Booq rolls out new Folio for iPad
Recent Reviews
- Pelican i1075 Hardback Case for iPad
- Skinit Skins for iPad (3rd-Generation)
- Spigen SGP Steinheil Ultra Optics Screen Protector for iPad (3rd-Gen)
- ZeroChroma VarioProtect for iPhone 4/4S
- BodyGuardz UltraTough Clear Skins for iPad (3rd-Gen)
- Wrapsol Original + Ultra Hybrid Protective Film for iPad 2/iPad (3rd-Gen)
- iBattz Mojo Removable Power Card Wallet
- dreamGEAR i.Sound Power View Pro S 2.1A Dual Charging Dock
- dreamGEAR i.Sound Universal Power View
- Sena Cases Florence Portfolio for iPad (3rd-Gen)
Recent Articles
- Removing music from iTunes after copying to iPod
- iOS Gems: Farm 123, Facebook Camera, Scribblenauts, Shoot the Zombirds + Virtua Tennis Challenge
- iTunes TV show size totals don’t match actual disk storage
- Consolidating Multiple iTunes Libraries
- Converting Purchased Videos to 1080p HD
- Find My Friends always reports home location
- Creating an iTunes Match library from an external hard drive
- Benefits of keeping apps in iTunes when using iCloud
- Recovering iTunes from an External Hard Drive
- Normalizing volume levels for Voice Memos

