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Report: Apple prepping major Apple TV update

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By Charles Starrett

Contributing Editor
Published: Friday, January 11, 2008
News Categories: Apple TV

According to a new report, Apple is preparing a major upgrade to its Apple TV set-top box, possibly to be announced next week during Apple CEO Steve Jobs’ keynote address. In an article discussing Apple’s future music plans, BusinessWeek reports that Apple is “nearing deals with Warner Bros. and Paramount, and has already secured deals with Disney and 20th Century Fox,” to offer the studios’ films for rental, and for sale, through iTunes, and that it is also “planning a major upgrade of the slow-selling Apple TV set-top box.” While the report suggests that Apple could add a tuner to a new version of Apple TV later in the year, Apple’s decision to use subscription-based accounting for the current Apple TV hardware suggests that any near-term upgrade would most likely come in the form of a software update, while the release of competing products with lower prices and greater hard disk storage capacity suggest that price cuts or capacity bumps could also be in the works.

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Comments

1

I Love my Apple TV and, as is true Apple form,  a major update is eminent. Looking forward to the new coolness coming soon…

Posted by RNB in Bakersfield, CA on January 11, 2008 at 11:59 AM (PDT)

2

heh. Apple is more inclined to release a newer Apple TV with extra capabilities than issuing a software update that will add features to the older version.

This IS Apple we’re talking about.

Posted by ahMEmon on January 11, 2008 at 1:56 PM (PDT)

3

ahMEmon, that’s not what the story is saying at all, it says Apple is more inclined at the moment to just update the current AppleTV, why don’t you try reading?  Maybe later this year a new one, but a software update for now.

Posted by MatrixSJD on January 11, 2008 at 2:28 PM (PDT)

4

i love my xboxmedia center - it does everything the apple tv does and more smile

Posted by gabe on January 11, 2008 at 6:45 PM (PDT)

5

go get em apple!!!! someday apple will rule the world!!!!!!

Posted by superbientotal on January 11, 2008 at 6:46 PM (PDT)

6

MatrixSJD, unless the statement comes directly from Apple, then I will stand by my previous post.

Posted by ahMEmon in Canada on January 11, 2008 at 7:35 PM (PDT)

7

Oh ahMEmon, I happen to work for Apple, just letting you know.

Posted by matrixsjd on January 11, 2008 at 9:01 PM (PDT)

8

...and for the record, a close friend’s sister does too, and thru her I know for a fact that Apple keeps even their own employees in the dark….

Posted by ahMEmon in Canada on January 11, 2008 at 11:33 PM (PDT)

9

As much as I would love an Apple TV with a Blu-ray drive, I’m thinking it will be a software update to support movie rentals, and the Wi-Fi iTunes Music Stores.

Posted by Galley in Greenville, SC on January 12, 2008 at 8:16 AM (PDT)

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