Report: Apple set to display ads in iTunes | iLounge News


Report: Apple set to display ads in iTunes

Apple will soon be testing advertisements within iTunes, according to a report by Ad Age. The move is “sure to entice advertisers interested in reaching millions of devotees of the service. But it could be worrisome to the service’s users, who unplug from ad-supported media when they plug their earphones in,” says Ad Age. “That may be why Apple’s current plans call for the ads to appear only in the lower-left corner of the iTunes library while users listen to podcasts… But it’s a big step for the service, which has so far limited ad intrusions to audio spots embedded in some of the podcasts offered via iTunes. ESPN Radio, which supplies some of iTunes’ most popular ad-supported sports podcasts, is working with the service on the new advertising offering.”

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now, is this just for the Itunes music store or the program as a whole?  for ads in the itunes music store, fine.  it’s a store.  I expect to see promotions for products when I am shopping in a brick-and-mortar store, so i don’t see why i should expect less from an online retail outlet like ITMS

as for having no ads in the disc software but ads in the free-download software, this wouldn’t quite work - you’d only have ad-free Itunes until the next update was released, in which case your options are A) buy an ipod with the latest version of the software on the disc or B) get the updated software off the website and thus be subjected to ads when you’ve already paid for an ipod and, with it, itunes and ITMS usage. 

Now Apple could introduce option C) get an ad-free software update as a 99 cent download, which I think would be an agreeable medium.  Ad revenue from people who want the free version, get pay-for-download revenue from people who want to opt out of ads. 

also, you can always close the little album-art window when playing a podcast in itunes and re-open it when playing other things.  or just go in and delete the album alrt.

Posted by Chibithulhu on April 24, 2006 at 10:19 PM (CDT)


ADS IN ITUNES ?!?! iTunes will definitely jump the shark when they will do that. Apple is already making sooo much profit with the iPod and iTunes. The least they can do is respect their user-base instead of herassing us with ads.

Posted by roger767 on April 25, 2006 at 2:36 AM (CDT)


Id rather some advertising than a price hike for songs.
Think people, think.

Posted by David on April 25, 2006 at 3:34 AM (CDT)


makes no difference really, you are looking at ads now, on most pages, and all over itunes already. Them advertising for different companies is no different than hat they do now.  itunes songs are 10x overpriced anyway, so who cares what they do with them. As long as no ads end up on my ipod, i dont mind

Posted by Andrew Garnett-Clarke on April 25, 2006 at 5:04 AM (CDT)


” itunes songs are 10x overpriced anyway”


Posted by David on April 25, 2006 at 11:51 AM (CDT)


as long as the ads are unobtrusive and stay in iTMS and embedded in podcasts, im fine with em. like some other people said, they keep the prices lower. iTMS is a store, and podcasts are a form of broadcasting, like tv and radio, and wont stay innocent forever. you have to remember, podcasting IS still in its youth. so ya, just my .02 cents.

Posted by QWER on April 25, 2006 at 9:04 PM (CDT)


I take it that Apple are going to share, or even pass on all of the money that they gain through these adverts to the people who are actually making the content. I also take it that these adverts will not appear for podcasts such as… well those made available by the BBC because they are financed through licence fee payers here in the UK and if Jobs, or any other jumped up idiot at Apple thinks slapping adverts on screen for such content is exceptable to the UK tax payer then he and they are sadly mistaken.

But why stop at just encoumbering iTunes which such a wonderful idea - why not plaster OSX with adverts of one kind or another. What about having little pop ups which ‘popup’ any time you let your mouse stray to close to the dock or that excuse for the Windows taskbar and start menu we are all constantly told is superior… if it is superior then how come it doesn’t display adverts hogging CPU cycles and making OSX seem more like the Windows XP Jobs obviously wants it to be… cheap shoddy and tatty.

Posted by Nigel Oulton on April 26, 2006 at 1:13 PM (CDT)


i just bought a new nano ipod.however i dont know where to get the songs. should i buy then or what. I mean is there spcific website i can download for free.
help me

Posted by raho on April 26, 2006 at 3:11 PM (CDT)


itunes sometimes has free downloads from the music store, but the best place to get songs is from your own music collection - the itunes software can convert the music on your cds to whatever music file format you like and you can put it on the ipod from there.

Posted by morose on April 26, 2006 at 8:26 PM (CDT)


Get over it. Who stares at their screen when listening to podcasts anyway? As long as it doesn’t get onto the iPod.

Posted by Jason on April 27, 2006 at 1:13 AM (CDT)

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