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Report: Apple’s Jobs insisting on $9.99 movies for iTunes

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By LC Angell

Contributing Editor
Published: Monday, June 19, 2006
News Categories: iTunes

Apple CEO Steve Jobs is determined to have $9.99 pricing for full-length movies in the iTunes Music Store, according to Variety. Jobs is reported to be currently in negotiations with the major film studios about licensing movies, but has been met with resistance. “Studios have resisted Jobs’ initial insistence that feature films be priced at the easy-to-remember $9.99,” reports Variety. “After all, library titles are typically sold to Wal-Mart and Best Buy significantly cheaper than new releases. Studios now are trying to convince Apple to sell similar content at multiple price points, something the company has never done. Also complicating the deals: The studios are working out terms with a host of other distributors, including Amazon, Movielink and BitTorrent, in part to make sure that one company does not dominate. It seems that none of the studios wants to be first in making a deal with Apple.”

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Comments

21

I’m kind of interested the speculation about having a iPod video version of a movie on the same disc as the Blu-Ray version of said movie. For example: If you buy the Blu-Ray version of The Punisher, it should also have an iPod video version of it. Sort of like what they proposed for “managed copy.”

Posted by John C. on June 19, 2006 at 4:58 PM (PDT)

22

People really buy UMDs? Nooo, they don’t.

Your exactly right. Nobody buys those UMD movie discs for a crappy PSP.

Posted by Future Mac Genius on June 19, 2006 at 7:16 PM (PDT)

23

A downloaded 320 x 240 movie for the $9.99 is way way too much.

It’s never never never going to work.

Can you image hooking that up to your big screen tv? it’s gonna look so horrible.

Posted by Mike T. on June 19, 2006 at 8:04 PM (PDT)

24

Hollywood wants full pop for crap movies and they want to see an end to torrent files all in the same breath?  lol! Ahhh my side hurts!  That’s too funny!

Posted by Mike M on June 20, 2006 at 1:47 AM (PDT)

25

I think it’ll be hard for movie downloads to ever be a success. Studio will insist on High Prices that make downloading a movie not worthwhile. Even $9.99 is too high because on sale you can get most new releases for less than $5.00 more. And what res will these be 320x240?

Posted by Scarpad on June 20, 2006 at 6:17 AM (PDT)

26

The Person that said the Netflix model is on Target. Say $10 a month for unlimited Downloaded of Movies to fill you’re Ipod, they last say 48 hours after starting to watch. They could do the same for TV shows. Movies are tougher to watch on a smaller screen , Tv shows are a different matter.

Posted by Scarpad on June 20, 2006 at 6:26 AM (PDT)

27

9.99 that’s VERY expensive. For that price, I can buy DVDs ! And, DVD renting is way way cheaper (1,50 $ here in France), VOD (Video on Demand) is also cheaper…
Anyway, I can’t see the point of buying movies. I rarely watch them more than 3 or 4 times, so renting is cheaper for me.

Posted by Steph on June 20, 2006 at 7:25 AM (PDT)

28

Who’s going to be stupid enough to pay 10 bucks for a downloaded movie when you can get a used DVD copy for about the same price or less?  Unless, iTunes can provide these movies before their DVD release…why bother?

Posted by Tchocky in The O.C. on June 20, 2006 at 8:22 AM (PDT)

29

$10 a movie is too much especially since you probably won’t be able to make a medium of it. So if your ipod screws up or your computer crashes with your movie in your hard drive, you are pretty much screwed.

And plus I don’t shop at itunes anymore since I can’t make backup copies of my purchased music. I should be able to do whatever the hell I want with things I buy, but itunes makes it so you can’t.

Posted by Jonathan on June 20, 2006 at 9:49 AM (PDT)

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