News
Report: iOS devices account for 80% of wireless video
By Charles Starrett
Senior Editor, iLounge
Published: Tuesday, May 24, 2011
News Category: Digital Media, iPad, iPhone, iPod
The iPhone, iPod touch, and iPad collectively account for 80 percent of all wireless video viewing, according to the latest data from Internet video ad firm FreeWheel (PDF Link). During Q1 2011, the iPhone accounted for 30 percent of all wireless video views, as did the iPod touch. The iPad—despite its much smaller user base—accounted for 20 percent of wireless video views, tied with Google’s Android platform as a whole. FreeWheel attributes iOS’ overwhelming majority to its larger user base and the fact that “so many content producers prioritized their video development for this platform ahead of others.” Overall, wireless video viewing remains small—less than one percent—compared to online video viewing in general. FreeWheel’s data is comprised of 10 billion video views and 5.5 billion video ad views in Q1 2011 and is primarily U.S.-based. [via NYT]
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