Report: iPod touch users grab 2x free apps vs. iPhoners
According to survey data released by mobile advertising firm AdMob alongside its July Mobile Metrics Report, iPod touch users download twice as many free applications as iPhone and Android users. The survey focused on comparing the application usage behavior of users of all three devices. Most often, users said they discover new apps by browsing on the App Store or Android Market and through direct searches, and over 90% of these users said they do so directly from their device, and not through the computer. While average Android and iPhone users download between 9-10 new apps every month, iPod touch users download 18, and spend an average of half an hour more—two hours versus one and a half—using apps each day.
In addition, more than twice as many iPhone and iPod touch users indicated they purchase at least one paid app per month compared to users of Android, although the average amount spent per month among users who do purchase apps is similar across platforms, with iPhone and iPod touch users spending $9.49 and $9.79, respectively, and Android users spending $8.63. Finally, based on percentage of users purchasing apps, average monthly spending, and installed base, the report states that the market for paid App Store applications is roughly 40 times that of Android Market, at $198 million to $5 million, respectively. Of note is the fact that the data is based on a survey of over 1,000 iPhone, iPod touch, and Android users, which may be too small to generalize to the broader user populations of these devices.
- Apple releases iOS 8.2 beta 4 to developers, adds Apple Watch support
- Apple Pay coming to Canada in March?
- Apple releases iOS 8.2 beta 3 to developers
- Apple ordered to turn over records in Canadian iPhone antitrust probe
- Apple releases iOS 8.2 beta 2 to developers
- Apple releases iOS 8.1.2, fixing missing ringtones issue
If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods/iPhones/iPad or accessories, or if you sell or market iPod/iPhone/iPad products or services, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators.
- Apple filing reveals executive compensation plans, earnings
- Report: Apple Watch battery life expected to be about 19 hours
- Apple outlines limited HomeKit support for non-HomeKit accessories
- Report: Apple agrees to accept product inspections from Chinese government
- IK Multimedia announces iRig Mic Studio
- NimbleBit announces Apple Watch support for Letterpad
- Apple acquires music analytics firm Semetric
- Apple terminates Crimean developer agreements due to U.S. sanctions
- Apple commemorates Martin Luther King Jr. Day
- iLounge Weekly coming Monday, sign up now
- Lenmar Maven Battery Case for iPhone 6
- STM Studio for iPad Air 2
- VSN Mobil V.360 Camera
- Booq Booqpad for iPad Air 2
- Incipio offGRID Express for iPhone 6
- Incipio Tuxen for iPad Air 2
- Incipio Trestle for iPhone 6 Plus
- Urban Armor Gear Folio Case for iPad Air 2
- ZeroChroma Folio-Slide for iPad Air 2
- Twelve South BookBook for iPhone 6 Plus
- Can I cancel or ‘unsend’ sent iMessages?
- Ten Things You Didn’t Know About Apple’s HomeKit
- Reorganizing files in the iTunes Media Folder
- Exchange text messages between two iPhones with no cellular data plan
- The Booths of the iProducts Marketplace at CES 2015
- Hands-on with CarPlay at CES 2015
- iLounge announces its CES 2015 Best of Show Awards
- Five Things to Watch for at CES 2015
- Last-Minute Holiday Gift Guide for 2014
- Instant Expert: Secrets & Features of iTunes 12