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Report: NHL, NASCAR close to signing iTunes deals
The NHL and NASCAR are close to reaching agreements with Apple to offer video downloads of their sports content on iTunes. The Sports Business Journal reports [paid. sub. req.] that officials at both the NHL and NASCAR said they have similar deals that are within weeks of completion. “It would be fair to say we are close,â€? said Doug Perlman, NHL executive vice president of media. The NASCAR deal could be completed in time for February’s Daytona 500. In addition, the publication also says that MLB Advanced Media is also negotiating with Apple about an iTunes deal.
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1
Smart move. They’ve seen how well the BCS bowl games have sold recently to know that sports programming will definitely sell on iTunes. The NFL needs to get it in gear now as well.
Posted by Sturm on January 16, 2006 at 12:43 PM (PDT)
2
This is EXACTLY what I’ve been waiting for; sports content to finally show up on iTunes especially the NHL. I agree the NFL needs to get it going and it’s probably gonna start with the Super Bowl.
My main drawback from buying a 5G was lack of sports content and it looks like that’s going to change soon…
Posted by Dany on January 16, 2006 at 3:07 PM (PDT)
3
sweet…i’d love to have NHL hockey on my ipod…
GO MONTREAL.
Posted by Christine on January 16, 2006 at 5:51 PM (PDT)
4
And I thought the puck was hard to see before…
Posted by Tim on January 16, 2006 at 7:08 PM (PDT)
5
The NHL definitely needs to do whatever it can to gain a larger audience. The NHL on OLN averages only 214 households in the Los Angeles area, out of a possible 5.4 million. Ouch!
Posted by Galley in Greenville, SC on January 17, 2006 at 9:35 AM (PDT)
6
Great NASCAR programming! On my iPod. Can’t Wait
Posted by RCR_KHI_29FAN on January 17, 2006 at 8:15 PM (PDT)