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Reports point to ‘iPad mini’ launch

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By Charles Starrett

Contributing Editor
Published: Thursday, July 5, 2012
News Categories: iPad

Two new reports have reiterated that Apple plans to launch a sub 8-inch iPad before the end of the year. Citing people with knowledge of the plans, Bloomberg reports that the new model will have a screen that’s between 7 and 8 inches in size diagonally, and may be announced in October. The report also states that the new product will not have the “high-definition” screen seen in the third-generation iPad. In a separate report, the Wall Street Journal cites people familiar with the situation as it states that the device will sport a screen smaller than 8 inches in size. The report goes on to claim that Apple and its component suppliers are preparing for mass production to ramp up in September, which suggests a launch later this year. Apple has long been rumored to be working on such a device; the frequency of reports suggesting a near-term launch have increased greatly this year.

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Comments

1

I wonder if they are going to kill off the iPod touch in favour of this new smaller (and presumably less expensive) “iPad Mini”.  The touch has not seen significant change from Apple over the past couple of years.

Posted by BrennerM on July 5, 2012 at 1:32 PM (PDT)

2

Killing the Touch form factor would be a mistake IMO.  There’s no way you’re gonna slip a 7” iPad into your pocket, and given the demographics that tend to gravitate to the Touch in lieu of an iPhone, that simple thing can be a big issue.

Posted by rockmyplimsoul on July 5, 2012 at 3:46 PM (PDT)

3

In the abstract, Apple would be quite dumb to kill the pocket friendly form factor of the touch line for a mini-tablet. I’m not going to mount a 7.5” tablet on my car dash for playing audio, I’m not going to go shopping with my podcasts and shopping list on a 7.5” tablet, and, in line with a comment I made last week, it’s not going to serve as a gateway drug for my kids and their friends to move up to iPhones.

Getting a 7.5” 1024x768 mini tablet out there will let them drop the iPad 2, though, and is a good move to capture people *not* looking for the pocket factor (either think it’s too small or already have a smartphone) but not wanting a full sized tablet either. Right now, those people are buying Kindle Fires.

However, that’s in the abstract; in reality, Apple could be better off dumping the touch if they don’t have the cojones to actually do what needs to be done with the product line. Apple’s main failure with the touch is in being too afraid of competing with themselves while everybody and their brother is more than happy to do so. It’s hamstrung on RAM, processor, camera, and GPS, not a one of which is particularly expensive, and, other than the processor, you could upgrade all the components in the touch to truly competitive caliber for about what it would cost you to buy a value meal at a fast food restaurant. Yet, Apple was content to let a device that was barely adequate in 2010 sit there on the shelves through today. The current touch couldn’t even handle Angry Birds Space without crashing frequently until Rovio optimized the bejesus out of it to operate under the extreme memory constraints.

Posted by Code Monkey in Midstate New York on July 6, 2012 at 8:30 AM (PDT)

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