RIAA applauds Pepsi iTunes promotion

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RIAA applauds Pepsi iTunes promotion

“The RIAA applauded the ad, even though it may serve to remind some of the trade group’s legal campaign, which many music fans thought went too far.

‘This ad shows how everything has changed,’ said RIAA chief executive Mitch Bainwol. The debate is not digital versus plastic, it’s legitimate versus illegitimate.” [...]

‘I would like to see more of this,’ said Jimmy Iovine, chairman of Interscope Geffen A&M, part of Universal Music Group. ‘We’re starting to see technology companies come on our side, now soft drink companies are coming on our side.’”

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Comments

1

Are these Pepsi bottles fully RIAA compliant?

Meaning, if you give a sip of Sierra Mist to your friend, do they get a stomach ache and die?

Just wondering…

Posted by wisewaif on January 30, 2004 at 9:24 PM (PST)

2

stupid RIAA, Yes i believe it does happen. I MEAN. DUH.

Posted by enjoilax on January 30, 2004 at 11:26 PM (PST)

3

legitimate versus illegitimate. If Itunes is legitimate then take off all of the copy protections like a regular CD and allow us to do what we want with the music.

Posted by Figured on January 31, 2004 at 4:17 AM (PST)

4

Figured, the days of non-copy protected media are quickly drawing to a close. There are three little letters, DRM (Digital Rights Management), that will soon represent the equivalent of Big Brother. Apple is actually quite lenient in regards to DRM: you can burn your iTunes Music Store songs to unlimited cds, you can use them in iMovies, etc. The “three Mac” limit is a little restricting, but I guarantee that in the future that will seem generous. It has been stated in many articles that Apple mainly has these restrictions at the request of the RIAA and record companies. Furthermore, when Microsoft releases Longhorn (whenever the hell they get around to it), it’s going to have DRM up the wazoo. Have an illegal application on your computer? Longhorn won’t boot. Have DRM encoded audio files that were not authorized to play on your machine? Longhorn won’t boot. Trash Microsoft in an e-mail? Okay, maybe not that far, but it’s close. The point is that so far Apple’s been pretty resilient against DRM despite other companies push for that technology.

Posted by Zim on January 31, 2004 at 9:30 AM (PST)

5

Well, I hope you’re wrong. While pirating is clearly wrong, “Fair Use” must be respected. If Longhorn is as draconian as you suggest it will be, I hope people vote with their $$$ and go to Mac or Linux. I certainly will! I have been exploring the Magnatune site (see the article about in the news section) and I hope they’ll be the model for the future. Their model provides more money to the artists while respecting the rights of the consumer. The end result is on average people pay more than the “recommended” amount per album.

Posted by sarrett on February 8, 2004 at 7:56 AM (PST)

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