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Rovio CEO: Apple will maintain lead in mobile gaming

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By Charles Starrett

Contributing Editor
Published: Wednesday, December 29, 2010
News Categories: Apple, Apps + Games

Speaking in an interview with Tech N’ Marketing, Peter Vesterbacka, CEO of Angry Birds-maker Rovio, had several complimentary things to say about Apple and its mobile gaming ecosystem. “Apple will be the number one platform for a long time from a developer perspective, they have gotten so many things right,” Vesterbacka said. “And they know what they are doing and they call the shots. Android is growing, but it’s also growing complexity at the same time. Device fragmentation not the issue, but rather the fragmentation of the ecosystem. So many different shops, so many different models. The carriers messing with the experience again. Open but not really open, a very Google centric ecosystem. And paid content just doesn’t work on Android.” He went on to say that Apple CEO Steve Jobs was “absolutely right” when he said there were more challenges for developers working with Android, adding that “[n]obody else will be able to build what Apple has built, there just isn’t that kind of market power out there.” [via MacDailyNews]

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Comments

1

I agree and I’m looking forward to stream play games to and of apple cloud implementation.

Posted by dennis on December 29, 2010 at 11:37 AM (PDT)

2

“He went on to say that Apple CEO Steve Jobs was “absolutely right” when he said there were more challenges for developers working with Android, adding that “[n]obody else will be able to build what Apple has built, there just isn’t that kind of market power out there.””

The problem with this statement is that it can be absolutely 100% correct, and still not mean what Jobs or Rovio wants it to mean. No argument that no one else is going to create the equivalent of the iTunes app store, but who says they need to? In the short term, Jobs’ business model will reap tremendous profits and benefits to developers, but in the long run it’s almost certainly going to be outpaced by the hodge podge collective. Jobs is going to have be a lot more nimble and flexible with the iOS platform than he was with the MacOS platform, or it will be doomed to the same niche fate.

Posted by Code Monkey in Midstate New York on December 29, 2010 at 8:34 PM (PDT)

3

“And paid content just doesn’t work on Android”, That hits the spot.. This is the reason why Angry birds for that platform is free(ad based), because it’s so easy to pirate games on android.. The hard work of Rovio for porting angry birds might not paid off if they decided to charge $1 for their game..

Posted by Afterlife0614 on January 2, 2011 at 11:20 AM (PDT)

4

@3: Easy or not, it’s an irrelevant point unless you’re also going to claim one or more things:

- The vast majority of Android users pirate the vast majority of their software.

- The vast majority of iOS users would pirate everything they could get their hands on if not for Apple magically bamboozling them into buying iOS devices, preventing them from pirating, and somehow also brainwashing them to ignore all those countless websites, youtube videos, and threads about jailbreaking…

It’s rather easy to pirate things on iOS as well, it’s just that it turns out that a good percentage of humanity will pay a fair price for good products. The issue is not piracy, otherwise PC software would have ceased to be profitable sometime in the mid 80s. The issue is that Android is open and fragmented to the point that you can’t necessarily get your commercial product in front of enough people.

Posted by Code Monkey in Midstate New York on January 3, 2011 at 3:56 PM (PDT)

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