Sandisk becomes No. 2 MP3 player maker in U.S.
Flash memory card company SanDisk has quietly become the No. 2 seller of digital music players in America. “We want to be a strong No. 2 in the MP3 space,” said Eric Bone, SanDisk’s director of consumer product marketing. “There are people who, no matter what, will buy an iPod. All I want is for people to think there is an alternative.”
SanDisk, which began selling MP3 players in November 2004, used its strong presence at retailers across the U.S. to sell one million players during the recent holiday quarter. The company also reported a record $2.3 billion in revenues for 2005. “We already have the channels. We have the brand,” SanDisk Chief Executive Eli Harari said. “We are not Apple. We are not an iPod. But we have a highly respected brand.”
Through key patent holdings and a partnership with Toshiba, SanDisk gets its own source of flash chips at wholesale prices, allowing the company to sells its players at lower prices than other companies. SanDisk’s strategy is to sell MP3 players to those “beyond the middle class,” Harari said. “Our passion is to bring the cost of these devices down. It’s basically about creating new markets in which people can afford a product.”
The company’s current line of players range in price from $79 to $149 with capacities from 256MB to 2GB. SanDisk will release its new Sansa line next week, which consists of 2GB, 4GB and 6GB players and prices from $120 to $300. The high end model, the Sansa e200, will feature an iPod nano-like design, 1.8” TFT color screen, video and image playback, and a replaceable lithium ion battery. The player also supports Rhapsody, Napster and Yahoo Music.
- Apple in talks to acquire Pinterest rival The Fancy?
- Google intros Nexus 7, Nexus Q as iPad, Apple TV rivals
- Samsung releases app to ease iOS to Galaxy transition
- Apple, Time reach agreement on magazine sales
- Microsoft unveils Xbox SmartGlass; links console to iPad, iPhone
- New HTC handsets face import delay due to Apple
- iLounge Weekly arrives Monday, sign up now
- Report reveals additional details on Apple and BMW talks
- Report: New Apple TV to debut in September, subscription service to come later
- Apple releases second iOS 8.4.1 beta to developers
- Volkswagen adds CarPlay to 2016 lineup
- AT&T wants $100M data throttling fine thrown out
- Apple Music added to T-Mobile’s Music Freedom
- Report: Apple Music hits 10M subscribers
- Apple Maps vans landing in France, Sweden in August
- Report: Slimmer iPad mini 4 on the way, upgraded iPad Air 3 a possibility
- PhotoFast i-FlashDrive MAX
- Zivix Jamstik+ MIDI Guitar Controller
- Ulak Lumenair for iPhone 6
- Apple iPod touch (Sixth-Generation)
- Ventev Powercell 3015c and Powercell 6000+
- Bowers & Wilkins P5 Wireless Headphones
- IK Multimedia iRig Mic Studio
- iClever Apple Watch Charging Stand
- TempTraq Wearable Bluetooth Thermometer
- JBL Clip+ Bluetooth Speaker
- Instant Expert: Secrets & Features of iTunes 12.2
- Instant Expert: Secrets & Features of iOS 8.4 + Apple Music
- CE Week 2015: IK Multimedia, Monowear’s Apple Watch bands + More
- Live From CE Week 2015: Brand New iPad, iPhone + Mac Accessories!
- A First Look at iOS 9’s Transit in Apple Maps
- Opinion: The ‘Grand Experiment’ of shifting to Google Photos
- Will removing a credit card from Safari also remove it from Apple Pay?
- Can I mute Handoff calls coming into my Mac from my iPhone?
- How do I keep my iPhone calls from ringing on my Mac?
- Why doesn’t Traffic show up on my Today Notifications Screen?