Sandisk becomes No. 2 MP3 player maker in U.S.
Flash memory card company SanDisk has quietly become the No. 2 seller of digital music players in America. “We want to be a strong No. 2 in the MP3 space,” said Eric Bone, SanDisk’s director of consumer product marketing. “There are people who, no matter what, will buy an iPod. All I want is for people to think there is an alternative.”
SanDisk, which began selling MP3 players in November 2004, used its strong presence at retailers across the U.S. to sell one million players during the recent holiday quarter. The company also reported a record $2.3 billion in revenues for 2005. “We already have the channels. We have the brand,” SanDisk Chief Executive Eli Harari said. “We are not Apple. We are not an iPod. But we have a highly respected brand.”
Through key patent holdings and a partnership with Toshiba, SanDisk gets its own source of flash chips at wholesale prices, allowing the company to sells its players at lower prices than other companies. SanDisk’s strategy is to sell MP3 players to those “beyond the middle class,” Harari said. “Our passion is to bring the cost of these devices down. It’s basically about creating new markets in which people can afford a product.”
The company’s current line of players range in price from $79 to $149 with capacities from 256MB to 2GB. SanDisk will release its new Sansa line next week, which consists of 2GB, 4GB and 6GB players and prices from $120 to $300. The high end model, the Sansa e200, will feature an iPod nano-like design, 1.8” TFT color screen, video and image playback, and a replaceable lithium ion battery. The player also supports Rhapsody, Napster and Yahoo Music.
- Apple in talks to acquire Pinterest rival The Fancy?
- Google intros Nexus 7, Nexus Q as iPad, Apple TV rivals
- Samsung releases app to ease iOS to Galaxy transition
- Apple, Time reach agreement on magazine sales
- Microsoft unveils Xbox SmartGlass; links console to iPad, iPhone
- New HTC handsets face import delay due to Apple
- Apple Music coming to Sonos Dec. 15 through public beta program
- Apple to drop headphone jack from next iPhone?
- Amazon Instant Video app could hit Apple TV ‘within a few weeks’
- Some Apple Music and iTunes Match services may be illegal in the U.K.
- Australian banks accused of anti-competitive behavior over Apple Pay lockout
- Happy Thanksgiving 2015 from iLounge!
- Apple reaches deal with UnionPay to bring Apple Pay to China
- DisneyLife subscription-based app launches in the U.K.
- Apple buys motion capture company Faceshift
- Apple CarPlay included in 2017 Mitsubishi Mirage
- Urban Armor Gear Composite Case for iPad Pro
- Parrot Hydrofoil Drone
- Apple Pencil for iPad Pro
- IK Multimedia iRig Pro DUO
- CableJive HeroDock
- Phiaton BT 330 NC Headphones
- Ecoxgear EcoPebble Powerbank + Speaker
- Lunatik Taktik 360 for iPhone 6/6s
- Belkin Charge Dock for Apple Watch + iPhone
- SwitchEasy Aero, N+, Nude, Play for iPhone 6s/iPhone 6s Plus
- Under the Radar: 10 ‘hidden’ details about the new Apple TV
- Instant Expert: Secrets & Features of iOS 9.0
- Under the Radar: A closer look at smaller iPhone 6s and iPhone 6s Plus changes
- A First Look at iOS 9’s Transit in Apple Maps (Updated for watchOS 2)
- Instant Expert: Secrets & Features of iTunes 12.2
- Instant Expert: Secrets & Features of iOS 8.4 + Apple Music
- CE Week 2015: IK Multimedia, Monowear’s Apple Watch bands + More
- Live From CE Week 2015: Brand New iPad, iPhone + Mac Accessories!
- Opinion: The ‘Grand Experiment’ of shifting to Google Photos
- Will removing a credit card from Safari also remove it from Apple Pay?