Schiller defends $329 iPad mini pricing | iLounge News


Schiller defends $329 iPad mini pricing

In response to early criticisms of the iPad mini’s $329 starting price tag, Apple marketing chief Phil Schiller told Reuters that consumers will see the iPad mini as a premium product worthy of its price when compared to similar $199 products like Google’s Nexus 7 and Amazon’s Kindle Fire HD. “The iPad is far and away the most successful product in its category. The most affordable product we’ve made so far was $399 and people were choosing that over those devices,” Schiller said. “…And now you can get a device that’s even more affordable at $329 in this great new form, and I think a lot of customers are going to be very excited about that.”

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Apparently in the absence of “can do it all” Jobs as front man, we’re getting the Abbot and Costello team of Shiller and Cook. Cook plays the straight man and Shiller just comes out and says whatever the heck he feels like no matter how insane it is.

No light sensor in the iPod touch, that’s because those crazy Apple engineers made it too freakin thin for a single layer light diode! Just released a device that is the same or worse on all technical specs than the Kindle Fire HD but are charging nearly double? Pshaw, a lot of people are going to be thrilled to pay the price because it’s an APPLE product, see, says so right on that beautiful aluminum back, the very same material Milwaukee’s Best cans are made from!

Posted by Code Monkey on October 24, 2012 at 2:46 PM (CDT)


Isn’t it the potential customers that are complaing about the price?

Posted by Cereal in Japan on October 24, 2012 at 9:00 PM (CDT)


@2: Shh…. don’t tell Phil that!

Of course this thing is going to sell well enough - Apple could put their logo on a brick, call it a “revolutionary support stand of novel stability”, charge $50, and there would be some sizable number of people who would buy it. However, it’s clear that Apple is turning in on itself in regards to their iOS products, only asking customers to choose which APPLE product they want, seemingly ignoring that most people don’t start from that premise, and with the perception being that this is basically last year’s tech at next year’s prices, it’s not going to do much more than capture sales from the pre-existing iOS consumer base.

Posted by Code Monkey on October 25, 2012 at 11:59 AM (CDT)

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