iLounge

Sega of America boss Simon Jeffrey recently praised Apple for its iPod gaming efforts, as well as for its iTunes payment system. Speaking in an interview with MCV, Jeffrey said, “The iPod is arguably the most pervasive cross-demographic piece of consumer electronics today. There are no age or fashion barriers to iPod adoption, and making Sonic available to tens of millions of iPod owners really is a fantastic opportunity for us.” While keeping quiet on possible future releases, saying, “We don’t have anything to talk about at this time in terms of future projects, but naturally we are thrilled and honoured that Apple chose to partner with Sega,” Jeffrey went on to praise Apple for its iTunes billing and payment system. “iTunes and Apple’s whole banking/payment system is flawless,” he said. “They have to be one of the smartest companies in the world. Being able to buy a game and have it on your iPod with a couple of clicks is just brilliant.”