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Silicon Valley: Dell rebrands and industry responds

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By Dennis Lloyd

Publisher, iLounge
Published: Saturday, September 27, 2003
News Categories: Digital Media

“They’ve used this announcement to lay down the gauntlet to HP, Apple and to some extent Sony,’ said Tim Bajarin, president of the Creative Strategies consulting firm. ‘Everything that Dell’s doing right now is extremely calculated.’ [...]

Apple fired off a dismissive statement about Dell’s entry into the digital music business.

‘It appears that Dell is re-branding one of the second-tier music services that will be announced soon, just like they are re-branding Creative’s MP3 player. There is little original here,’ Apple’s statement said.”

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Comments

1

Apple’s statement is strong, but I would ask them this: How do they know that it is a rebranded Creative player, and would that “second tier” music service be buymusic?”

Posted by Sraphim on September 27, 2003 at 8:46 PM (PDT)

2

Is it really rebranded?  The button layout and such are completely different from the players Creative has offered.


This sounds a lot like hot air.

Posted by tetro on September 28, 2003 at 12:34 AM (PDT)

3

I thought it was a rebrand of the e.Digital Odyssey MP3 player… Or at least that’s what I read on another website.

Posted by Lyman Tsang on September 28, 2003 at 7:12 AM (PDT)

4

Found the link: http://www.ipodding.com/modules.php?op=modload&name=News&file=article&sid=1447&mode=thread&order=0

Posted by Lyman Tsang on September 28, 2003 at 7:15 AM (PDT)

5

Why even qualify Dell’s attempt with a statement.

Posted by Macunix on September 28, 2003 at 8:25 AM (PDT)

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