Siri-powered Apple OLED TV to launch in April/May? | iLounge News

Siri-powered Apple OLED TV to launch in April/May?

Apple plans to launch an OLED-based HDTV set as soon as April or May, according to a new report. Citing a high-ranking source with a major electronics retailer, TechnoBuffalo reports that the source has seen pre-production versions of the device, which is described as “gorgeous” and “very thin” and will come in sizes up to 42 inches diagonally. The report goes on to claim that the set will use a Siri-like voice command system in lieu of a typical remote, with the option to use an iOS device as a remote, instead. In addition, the set is said to use facial recognition software to automatically turn itself off if no one is in the room for a set period of time—a feature already found on some competing sets—and automatically wake itself when someone reenters the viewing area.

Apple is also said to be exploring the idea of using the TV to control other appliances in the home, including ovens and garage doors, although the report claims that the source provided no details as to whether Apple make such devices themselves; it is instead suggested that Apple might create a Made For iPod-like program to certify such products from third-party manufacturers. Finally, the report claims that the TV has been delayed in getting to market as the company has been focused on making the first-generation product as feature-complete as possible, as it will have fierce competition not only from established brands but from larger—and often times cheaper—sets. While it seems likely at this point that Apple will launch its own TV set, the timeframe as laid out in the report strikes us as being a little early; if Apple were shooting for such an early launch, reports of early manufacturing tests would quite possibly already have started to appear. As such, it wouldn’t be a surprise if an Apple-branded TV was debuted mid-year at WWDC, possibly later.

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This seems like a huge blunder waiting to happen. Why does Apple need to make its own TV set? There are too many TV set makers already. And, too many of those sets come in the larger sizes many people buy - 42” is on the small side. Why not instead put this functionality - Siri, home connectivity, perhaps even the facial recognition - into the next-generation Apple TV (the small HDMI-connected box, that is)?

Posted by Farnsworth on January 26, 2012 at 5:06 PM (CST)


A mass availability of OLED TV’s where the others are still showing prototypes at trade shows would give Apple yet another ground floor opportunity - especially if they are reasonably affordable. (not sure how they would manage that one).  Voice commands via Siri or options with an ios device and other integration would be another bonus. One drawback, many of us are now accustomed to a larger screen size - especially for 3D “TV (which the Apple TV may not offer yet.)  The richness and clarity of an OLED TV may compensate for that though.
Looking forward to see if they can come up with yet another “game changer.”

Posted by Patrick Helbig on January 27, 2012 at 7:45 AM (CST)


It will all come down to the pricing. 42” may be on the small side for those who already made the leap to HDTVs, but when over 40% of households haven’t, that’s a nice market to try and tap with the brand awareness of Apple.

Think about it, there’s plasma, LCD, (AM)OLED, Super AMOLED, there’s various generations of those technologies, there’s dozens of vendors, there’s re-branding, etc.. It is very daunting to those who don’t want to immerse themselves in the minutia of another entertainment technology, and that is the perfect place for Apple to step in with the “iPod of HDTVs”.

Priced right, even “only” 42” could do very well.

Posted by Code Monkey on January 27, 2012 at 5:08 PM (CST)


I am firmly on the fence with this one.

On one hand, the HDTV market is pretty saturated. Apple’s greatest successes have come in arenas where they pounced on burgeoning product lines. iPod came fairly early in the MP3 era, before any one company had a strong foothold. The iPhone stepped into a smartphone market where “simple” was just not happening…and touch technology was still glitchy. Then the iPad took a defunct tablet market that had already been deemed a massive failure and breathed new life into it with an “iPhone on steroids”.

But, on the other side of this coin, Apple does make wonderfully designed “showcase” devices. And HDTV’s certainly need to be aesthetically pleasing. And bringing a built-in voice control system like Siri could be just the niche to place them in the race for true living room integration.

I have an Apple TV 2. I like it. I use it. I see a future for the technology. And I would absolutely focus a lot of my attention toward an Apple HDTV with that technology…plus Siri and any new goodies…if/when I am in the market for a new set.

Posted by Mitch on January 27, 2012 at 9:12 PM (CST)


Lets look at the situation in the United States.  Some 79% of Americans get their television from either cable or satellite rather than “Over the Air” (OTA).  Which means that the majority of those people actually change channels using a remote control supplied with the “Set Top Box” (STB) that they got from their cable/satellite provider.  Since this remote can typically also turn the TV on and off and raise and lower its volume (and nothing else), it is generally used INSTEAD of the remote that came with the TV.  Which is then abandoned.

So unless Apple has some solution to this problem—network control of the STB, IR-blasters like the Google TV, or some other magic, its just going to be a layer on top of that STB.  And Siri will not be able to change the channel, or play any of the programs on your DVR.  Or do much of anything other than buy a movie from the iTunes store. 

Can Apple fix this?  Sure, maybe.  They could integrate a Cable Card slot (fun!).  They could integrate their own DVR (they’ll sell millions, just ask TiVo!).  Neither would work with Satellite.  Neither would work with AT&T U-Verse.  Neither would work outside the US.

Still sound like an Apple product?

Posted by Fanfoot on January 30, 2012 at 9:36 PM (CST)

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