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Sony releases packing new iTunes Extras features

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By Charles Starrett

Contributing Editor
Published: Tuesday, January 4, 2011
News Categories: iTunes, Apple TV

Several of the latest iTunes Store movie releases from Sony Pictures are taking further advantage of iTunes Extras than past releases, according to a new report. PaidContent reports that the iTunes Extras releases of The Other Guys, Salt, and Resident Evil: Afterlife offer new interactive features such as the ability to search for a word, which results in a list of any time it’s mentioned in the script, along with a link to that exact moment in the film, a “clip & share” function that lets users select a scene and post it to social networks, and a playlist with songs from the film which is linked to places on the iTunes Store where the songs can be purchased. Despite the apparent progress of iTunes Extras as a platform for delivering interactive content, Apple has thus far failed to offer the feature on its newest devices, including the iPad and second-generation Apple TV, as iTunes Extras can currently be viewed exclusively from within iTunes on the Mac or PC or on the first-generation Apple TV. Notably, Apple CEO Steve Jobs has reportedly promised iTunes Extras support for the second-generation Apple TV, saying that the feature would be coming in a future update.

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