Sony takes shots at iOS with new PSP ad | iLounge News


Sony takes shots at iOS with new PSP ad


Sony has released a new TV advertisement for its PlayStation Portable handheld gaming console that mocks players of iOS games. Holding a device that clearly is meant to resemble an iPhone, a young man—identified as “Josh Rose,” who is said to be “kidding himself”—holds up the device, talking about the “sweet game” he’s playing. Sony’s new PSP TV advertisement spokesperson “Marcus” exclaims that the device “isn’t built for big boy games,” and proceeds to show a variety of games available for the PSP for only $9.99. The new advertisement appears in embedded form below. [via Kotaku]

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It’s good to see Sony is afraid of iPhone’s gaming market. They aren’t even targeting Nintendo? It says a lot, and is pretty embarrassing haha

Posted by VULTR3 on August 16, 2010 at 6:29 PM (CDT)


The viability of the PSP vs. the viability of the iPhone as a gaming machine aside, that’s a pretty hilarious ad.

Is that the same kid from Role Models?

Posted by mwrg on August 16, 2010 at 8:50 PM (CDT)


Oh, and if course the iPhone user is on a bike, carrying a backpack, and named “Josh”.

They should have had him appearing from somewhere in Williamsburg.

Posted by mwrg on August 16, 2010 at 8:53 PM (CDT)


mwrg - That is the kid from Role Models…and he is one funny little dude.

This is a pretty good ad. And it does show that Sony is concerned with the mobile gaming offered on the iPhone. I own a PSP and will say that heavier gaming is better on the dedicated device. But for simple “on the go” gaming, the iPhone rules. But kudos to Sony for attacking with some humor.

Posted by Mitch on August 17, 2010 at 9:01 AM (CDT)


How come Sony decides to show an old model PSP that th kids is using in the add, surely he should be using the new ‘Go’ version ?

Posted by godfrem on August 17, 2010 at 9:53 AM (CDT)


@5 Because both are being marketed concurrently and one doesn’t replace the other? You could just as easily ask why Nintendo might advertise the DSi but not the DSXL or whatever the larger version is called.

Personally, as a Sony fan, its nice to see them doing a bit more PSP advertising. Its a great system, and doesn’t get the exposure it should. Mostly because Sony totally screwed up the promotion for it in the first place… >.>

Posted by Daniel S. on August 17, 2010 at 10:04 AM (CDT)


Dear Sony: Home many games do you have for the PSP for $0.99? Or even $0.00? Why don’t you call, text, or e-mail me from your PSP to tell me how many?

Yeah, I thought so.

Posted by Farnsworth on August 17, 2010 at 10:08 AM (CDT)


@7 Plenty of demos on the PSN for the PSP. And sadly, most of the $0.99 games on the App Store are…well, not worth the $0.99. And this is speaking as an iPod touch, iPad and PSP owner. >.> Bite-size games, sure. But games you can play that approach console quality?

Now find me a game like Patapon, Final Fantasy 7: Crisis Core, Persona 3, Disgaea 1&2, or anything like that on the iPhone/iPod touch/iPad and then we’ll talk price comparisons. :)

Now if you’ll excuse me, I’m going to play some Plants vs Zombies on my iPad. If only Square-Enix would port FF4-6 to the iPlatform…

Posted by Daniel S. on August 17, 2010 at 10:44 AM (CDT)


As a PSP owner of a bricked PSP and an owner of an ipad and ipod touch. I am saying this for sure, the PSP has been a failure for a long time. Comparing the PSP to the iPod touch or iphone is a joke. The PSP just wants people to think they are in the same neighbor hood. The best part is when the kid puts his PSP down to flip open his phone and call. Its like the kid is blind to the failure of the PSP right there. I’m sorry but play the $8 game HD toweer and you will see a great game on the ipad. It’s available on the Ipod touch for a lower price. This is an amazing game. They going after the crown jewel to make people think they are in the same ring and they are not. The PSP used to be great but there are a lot of hand held Apple included, that are far above the PSP.

Posted by SpikedStrider on August 17, 2010 at 11:45 AM (CDT)


I’ve had two PSPs. In the five-plus years since the device debuted, it has never been able to carve out much of a niche. The UMD format was a bit unwieldy, the lack of mass storage onboard was an oversight, and the absence of the second analog nub frustrated gamers who had grown accustomed to a two-stick lifestyle.

The truth is, it had all the potential in the world to be a dominant platform. The screen is still pretty gorgeous even if its resolution now lags behind most touch-screen phones. The battery life is decent enough. The controls are responsive and the game library is pretty deep, of course, but with the exception of a few titles, nothing has been of the “system-seller” caliber.

I don’t blame Sony for taking aim at Apple’s products, but they would be advised to tread lightly with this kind of campaign. It would have been far more prudent to promote the virtues of the PSP in a vacuum, and leave the competition alone, because the platform’s too stale at this point to be placed on any kind of pedestal.

Posted by Flippy Hambone on August 17, 2010 at 6:01 PM (CDT)


@8: Try to search for a game named Chaos Ring from Square Enix, it’s for iPlatform only, while not as good as FF7:CC it’s a pretty good attempt by SE, I’d expect the next game from SE for iPlatform to be as nice (if not nicer) than the PSP ones.

Posted by Howard on August 18, 2010 at 5:46 AM (CDT)

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