Sprint enters into $20 billion, multi-year iPhone pact | iLounge News

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Sprint enters into $20 billion, multi-year iPhone pact

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Sprint Nextel has entered into a multi-year deal with Apple as part of its agreement to carry the iPhone that will see the number three U.S. carrier purchase a guaranteed number of iPhones over the next four years. Citing people familiar with the matter, the Wall Street Journal reports that Sprint has agreed to purchase 30.5 million iPhones—$20 billion worth, at current rates—over the next four years whether or not it is able to sell them all. “This is a bet-the-company kind of thing,’’ said a person familiar with the company’s decision making, adding that the projected hit to the company’s operating income is “staggering.” According to the report, Apple also requires other carriers to make long-term volume commitments for the iPhone, which in turn helps them in component purchasing decisions. The report notes that Sprint is expected to offer unlimited data plans for the iPhone, distinguishing it from rival carriers Verizon and AT&T, and that the deal isn’t expected to become profitable until 2014. Sprint CEO Dan Hesse recently said that the lack of the iPhone is “the No. 1 reason customers leave or switch.”

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Comments

1

The only reason I’ve stayed with Sprint is the unlimited data…and if they get the iPhone AND I can keep that, Sprint has me for life.

Posted by Daniel S. on October 3, 2011 at 3:12 PM (PDT)

2

Daniel S: I’ve had ATT since back in the days when it was Cingular. I am aware of the limitations of ATT regarding service. Question to you. How do you like your Sprint service? Thank you in advance. By the way, I cannot do Tmobile as there is no service where I live.Verizon is my only other option.
KGD

Posted by kevin davis on October 3, 2011 at 11:37 PM (PDT)

3

You can believe that SPRINT will also limit their DATA, once they get the iPhone.  ATT done it, VERIZON done it, T-MOBLE does their… so you really think that sprint is not going to?...

Posted by dennis on October 4, 2011 at 6:04 AM (PDT)

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