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Starbucks confirms CD cutbacks, iTunes partnership
Following a report claiming that Starbucks will cut back in-store CD sales and end sales of iTunes Gift Cards and other iTunes-based promotions, Starbucks has confirmed to iLounge that while CD floor space and selection will be reduced, its relationship with Apple will continue. Starbucks spokesman Doug Cavarocchi told iLounge, “By focusing our CD offerings to a hand-selected group of no more than four titles at a time we will be able to build on our trusted curatorial voice and tell a story with each title we recommend to our customers. To that end the CD floor fixture currently deployed in more than 6,500 Starbucks company operated locations in the U.S. and Canada will be removed in September, 2008, and our music CD selections will be concentrated to four positions at point of sale.” Cavarocchi also responded to concerns about the future of Apple-related products in Starbucks stores, saying, “Our partnership with Apple will proceed and we will continue to offer innovative products from iTunes in our Company-operated locations in the U.S.”
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1
Man-
Starbucks is getting highly annoying-first they are going to get rid of their breakfast sandwiches which basically leaves sugary carbs for food, there on again and off again free WiFi (I know it is AT&T as well) has proven to be a public relations black eye-and now they are going to carry a WHOLE 4(!) CDs in their stores.
I know they are hurting-maybe it is because the economy as a whole is-they take a formula that has worked well, but is slowing (because everything is) and make drastic changes. Wonder what they will look like in a year or so when things are (hopefully) getting back to normal.
At the rate they are making changes-they are removing my incentive to stop in.
Posted by Enigmafan420 on June 26, 2008 at 11:21 AM (PDT)